Fathom Holdings Launches Expansion of START Real Estate
Expansion Announcement: Fathom Holdings Inc. has announced that its subsidiary, START Real Estate, is expanding into Utah, Arizona, and Nevada as part of a strategy to reach over 15 states within the next year.
Focus on First-Time Buyers: The expansion aims to serve the underserved first-time homebuyer segment, leveraging START Real Estate's proven model and Fathom's technology to enhance access to homeownership.
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- Leadership Transition: Lori Muller has been appointed as President of Fathom Realty effective February 9, 2026, succeeding Samantha Giuggio, who played a crucial role in shaping the company's culture and operational excellence, with Muller's leadership aimed at driving sustained growth in a rapidly changing market.
- Extensive Industry Experience: Previously serving as President of the U.S. Organization at EXIT Realty Corp. International, Muller oversaw over 25,000 agents, focusing on agent growth and strategic initiatives, and her leadership is expected to further enhance agent success at Fathom Realty.
- Incentive Package: Muller has been granted a $150,000 restricted stock unit award contingent upon the company achieving over $38 million in gross profit for the fiscal year 2026, ensuring her long-term commitment and ability to drive company performance.
- Market Opportunities: Muller emphasized that the ongoing merger and acquisition activity in the real estate sector presents significant opportunities, and Fathom Realty is committed to supporting agents to fuel their business growth, thereby gaining a competitive edge in the market.
- Leadership Transition: Lori Muller has been appointed President of Fathom Realty effective February 9, 2026, succeeding Samantha Giuggio, who significantly shaped the company's culture and operational excellence, and Muller's leadership is expected to drive sustained growth in a rapidly changing market.
- Extensive Experience: Previously serving as President of the U.S. Organization at EXIT Realty Corp. International, Muller oversaw over 25,000 agents, and her experience in driving agent growth and strategic initiatives is anticipated to bring new opportunities and success to Fathom Realty.
- Incentive Package: Muller will receive a restricted stock unit grant valued at $150,000, contingent upon the company achieving over $38 million in gross profit for the fiscal year 2026, which aims to ensure her long-term commitment and ability to drive company performance.
- Market Outlook: Under Giuggio's leadership, Fathom Realty expanded into 42 states, supporting over 15,000 licensed agents, and Muller's appointment is expected to further solidify the company's position in the real estate services market while driving sustainable growth.
- Asset Sale: Fathom Holdings divested its LiveBy assets to Move Concierge for $3 million, with an expected additional annual revenue of $300,000, which will support the company's growth initiatives.
- Continued Access: As part of the transaction, Fathom will retain access to the LiveBy platform for the next five years, ensuring its agents can leverage the platform's data and technology to enhance client experience and satisfaction.
- Partnership Deepening: This transaction deepens the partnership between Fathom and Move Concierge, with Move Concierge committing to extend its services to all Fathom agents, thereby enhancing competitive positioning for both companies.
- Strategic Advantage: Fathom CEO Marco Fregenal stated that this transaction not only strengthens the company's financial position but also enhances the value delivered to agents and clients, further positioning Fathom for sustainable, profitable growth.
Partnership Announcement: Fathom Holdings Inc. has formed a strategic partnership with Move Concierge to enhance the moving experience for its agents and clients by providing access to premium concierge services.
Service Integration: The collaboration aims to streamline the moving process by allowing clients to set up home services through a personal concierge, making it easier and more efficient.
Company Background: Move Concierge has been in operation since 2009, serving over 250,000 customers with a high satisfaction rating, and is recognized for its exceptional customer service.
Fathom's Commitment: This partnership reflects Fathom's dedication to innovation and improving the homeownership journey, positioning itself as a comprehensive service provider in the real estate industry.
Quarterly Performance: Fathom Holdings (FTHM) reported a quarterly loss of $0.13 per share, which was worse than the Zacks Consensus Estimate of a loss of $0.1, but an improvement from a loss of $0.4 per share a year ago. The company also posted revenues of $115.31 million, exceeding estimates by 12.92%.
Stock Outlook: Despite underperforming the market with a 15.7% decline this year, Fathom Holdings has a favorable earnings outlook, currently holding a Zacks Rank #2 (Buy), indicating potential for future outperformance.
Industry Context: The Technology Services industry, to which Fathom belongs, is ranked in the top 30% of Zacks industries, suggesting a positive environment that could influence Fathom's stock performance.
Future Earnings Estimates: The consensus EPS estimate for the upcoming quarter is -$0.11 on revenues of $94.82 million, while the fiscal year estimate is -$0.47 on $411.5 million in revenues, indicating cautious expectations moving forward.









