Fanatics Secures Exclusive FIFA Collectibles Deal
Written by Emily J. Thompson, Senior Investment Analyst
Updated: May 22 2026
0mins
Source: Newsfilter
- Market Expansion: Fanatics' exclusive agreement with FIFA will see it replace Panini as the sole licensee for World Cup collectibles by 2031, further solidifying its position in the $100 billion sports collectibles market.
- Innovative Measures: Under the new agreement, debuting teams will wear 'debut patches' on matchday jerseys, which will later be transformed into unique trading cards post-2031, aimed at enhancing the rarity and market value of collectibles.
- Legal Challenges: Despite driving innovation, Fanatics' market dominance has attracted legal scrutiny, with Panini filing an antitrust lawsuit claiming Fanatics is attempting to monopolize the trading card market for major U.S. professional sports leagues.
- Revenue Expectations: Fanatics CEO Michael Rubin stated that the collectibles division is projected to generate $5 billion in revenue, while the overall company is expected to reach $14 billion, indicating strong growth potential in the sports market.
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Analyst Views on MS
Wall Street analysts forecast MS stock price to fall
14 Analyst Rating
7 Buy
7 Hold
0 Sell
Moderate Buy
Current: 203.790
Low
132.00
Averages
185.00
High
219.00
Current: 203.790
Low
132.00
Averages
185.00
High
219.00
About MS
Morgan Stanley is a global financial services company. The Company is engaged in providing a range of investment banking, securities, wealth management and investment management services. Its segments include Institutional Securities, Wealth Management and Investment Management. Its Institutional Securities segment provides a variety of products and services to corporations, governments, financial institutions and ultra-high net worth clients. Its Wealth Management segment provides an array of financial services and solutions to individual investors and small to medium-sized businesses and institutions. Its Investment Management segment provides a range of investment strategies and products that span geographies, asset classes, and public and private markets to a diverse group of clients across institutional and intermediary channels. Its investment banking services consist of capital raising and financial advisory services, including the underwriting of debt and other products.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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