F1 Partners with Betway as First Official Betting Operator
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Mar 06 2026
0mins
Should l Buy FWONA?
Source: seekingalpha
- Betting Partnership: Formula 1 has announced a multi-year deal with Super Group's Betway to become the sport's first official betting operator starting in the 2026 season, covering Europe, the Middle East, Africa, Canada, and Mexico, marking a significant innovation in the F1 betting market.
- Market Value Decline: Since the onset of the Iran war, Formula 1 has seen a $1.9 billion reduction in market value, reflecting concerns over the safety of races in the Middle East, which could impact F1's overall business performance and future investments.
- Season Uncertainty: The 2026 season is set to kick off this weekend in Melbourne with 24 races planned, yet uncertainty looms over the upcoming races in Bahrain and Saudi Arabia due to escalating regional conflicts, potentially affecting fan engagement and attendance.
- Stock Price Drop: Formula 1 (FWONA) shares have fallen over 13% year-to-date, indicating market concerns regarding its future performance, particularly in light of the uncertain geopolitical landscape that may undermine investor confidence.
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Analyst Views on FWONA
Wall Street analysts forecast FWONA stock price to rise
3 Analyst Rating
3 Buy
0 Hold
0 Sell
Strong Buy
Current: 85.950
Low
107.00
Averages
108.33
High
110.00
Current: 85.950
Low
107.00
Averages
108.33
High
110.00
About FWONA
Formula One Group (Formula One) is a tracking stock of Liberty Media Corporation (Liberty Media), which is based in the United States. Formula One consists of Liberty Media's interest in Formula 1 and Quint and other minority investments. The Series A and Series C Liberty Formula One common stock trade on the Nasdaq Global Select Market under the stock symbols FWONA and FWONK, respectively. The Series B Liberty Formula One common stock is quoted on the OTC Markets under the symbol FWONB.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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