Exploring Alternatives to Amazon: 4 ETFs That Might Be a Better Investment Choice
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Aug 19 2025
0mins
Source: Benzinga
Amazon's Stock Performance: Amazon.com Inc’s shares are struggling due to tariffs, slow growth in core areas, and rising competition, with a growth rate of just over 2% compared to the Nasdaq 100 Index's 11%+ growth in 2025.
ETFs as Investment Solutions: For investors looking to balance exposure to Amazon while reducing risks, various ETFs like the Consumer Discretionary Select Sector SPDR Fund and Vanguard Consumer Discretionary Index Fund offer diversified options that include Amazon alongside other major retailers.
Targeted Retail ETFs: More focused retail investments can be made through ETFs such as the VanEck Retail ETF and First Trust Dow Jones Internet Index Fund, which also feature Amazon prominently, allowing investors to benefit from its performance while mitigating risks.
Long-Term Outlook for Amazon: Despite recent underperformance and concerns about market share loss, Amazon remains a key player in e-commerce and cloud computing; ETFs provide a way for investors to engage with Amazon's potential while avoiding the volatility associated with investing heavily in a single stock.
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Analyst Views on GOOGL
Wall Street analysts forecast GOOGL stock price to rise
33 Analyst Rating
26 Buy
7 Hold
0 Sell
Strong Buy
Current: 373.250
Low
305.00
Averages
374.25
High
400.00
Current: 373.250
Low
305.00
Averages
374.25
High
400.00
About GOOGL
Alphabet Inc. is a holding company. The Company's segments include Google Services, Google Cloud, and Other Bets. The Google Services segment includes products and services such as ads, Android, Chrome, devices, Google Maps, Google Play, Search, and YouTube. The Google Cloud segment includes infrastructure and platform services, collaboration tools, and other services for enterprise customers. Its Other Bets segment is engaged in the sale of healthcare-related services and Internet services. Its Google Cloud provides enterprise-ready cloud services, including Google Cloud Platform and Google Workspace. Google Cloud Platform provides access to solutions such as artificial intelligence (AI) offerings, including its AI infrastructure, Vertex AI platform, and Gemini for Google Cloud; cybersecurity, and data and analytics. Google Workspace includes cloud-based communication and collaboration tools for enterprises, such as Calendar, Gmail, Docs, Drive, and Meet.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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