ADT (ADT) Receives Upgrade to Buy: Key Information You Need to Know
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Dec 09 2025
0mins
Source: NASDAQ.COM
ADT Upgrade: ADT has been upgraded to a Zacks Rank #2 (Buy) due to an upward trend in earnings estimates, indicating a positive outlook that may lead to increased stock prices.
Earnings Estimates Impact: The Zacks rating system emphasizes the importance of earnings estimate revisions, which have shown a strong correlation with near-term stock price movements, making it a valuable tool for investors.
Market Position: ADT's position in the top 20% of Zacks-covered stocks suggests it has superior earnings estimate revisions, potentially leading to market-beating returns in the near term.
Quantum Computing Insights: The article also highlights the rapid advancement of quantum computing, with major tech companies integrating it into their infrastructure, presenting investment opportunities in this emerging field.
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Analyst Views on ADT
Wall Street analysts forecast ADT stock price to rise
2 Analyst Rating
0 Buy
2 Hold
0 Sell
Hold
Current: 6.750
Low
9.00
Averages
9.00
High
9.00
Current: 6.750
Low
9.00
Averages
9.00
High
9.00
About ADT
ADT Inc. is a provider of security, interactive, and smart home solutions serving residential and small business customers. The Company's core security offerings include burglar and life safety alarms, smart security cameras, smart home automation systems, and video surveillance systems. Its security offerings are designed to detect intrusion; control access; sense movement, smoke, fire, carbon monoxide, leaks, temperature, and other environmental conditions and hazards; and address personal medical emergencies such as injuries or unanticipated falls. It offers customers routine maintenance and the installation of upgraded or additional equipment. Additionally, its personal emergency response system products and services utilize its security monitoring infrastructure to provide customers with solutions that help to sustain independent living, detect when a fall occurs, and provide protection while on the go with geolocation capability.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
ADT Wins Two 2026 Buyer's Choice Awards for Customer Service and Product Offering
- Excellence in Customer Service: ADT received the Best Customer Service award at the 2026 Buyer's Choice Awards, reflecting its commitment to providing responsive and knowledgeable support across all customer touchpoints, thereby enhancing customer trust and satisfaction.
- Product Quality Recognition: ADT also won the Best Product Offering award for its wide range of smart home security solutions, which combine professional monitoring with smart technology designed to fit everyday customer needs, further solidifying its market leadership.
- Positive Customer Feedback: Analysis by ConsumerAffairs revealed that customer reviews of ADT highlighted positive emotional tones, emphasizing key moments in the buying journey such as clarity, confidence, support, and peace of mind, which bolster consumer confidence in major financial decisions.
- Commitment to Continuous Innovation: ADT's Chief Operating and Customer Officer, Fawad Ahmad, stated that being recognized for both awards reflects the team's efforts to ensure customer safety, support, and confidence, indicating the company's ongoing dedication to delivering exceptional customer experiences and innovative security solutions.
See More
ADT Joins Connectivity Standards Alliance Board
- New Board Member: ADT has announced its membership on the Board of the Connectivity Standards Alliance (CSA), joining tech giants like Apple, Google, and Amazon, which reinforces its leadership in smart home security and drives the development of future secure smart home experiences.
- Market Potential: With 63% of U.S. households owning at least one smart home device, and a projected global smart home market of $633 billion by 2032, ADT's involvement positions the company to capitalize on this rapidly growing market opportunity and enhance its competitive edge.
- Service Transformation: Approximately 40% of security device owners subscribe to premium services, indicating a shift from one-time purchases to continuous protection models; ADT's strategy will focus on providing 24/7 professional monitoring and AI-driven insights to meet long-term consumer security needs.
- Addressing Fragmentation: ADT is committed to promoting open standards to tackle fragmentation in the smart home ecosystem, ensuring interoperability of security systems, which enhances user experience and safety, particularly in emergency response situations.
See More
Cash-Rich Companies with Investment Risks
- ADT Overview: Founded in 1874 and headquartered in Boca Raton, Florida, ADT provides security and smart home solutions; despite a trailing 12-month free cash flow margin of 19.2%, its sales have stagnated over the past five years, indicating a lack of consumer engagement with its products.
- Poor Financial Performance: ADT's free cash flow margin is expected to contract by 1.4 percentage points in the coming year, reflecting management's struggles to find profitable growth opportunities, resulting in a disappointing 7.4% return on capital, which raises red flags for investors.
- Meritage Homes Risks: Established in 1985, Meritage Homes focuses on energy-efficient single-family homes, but has faced a 5.8% annual sales decline over the past two years, indicating a disconnect with market demand, while its earnings per share have dipped by 2.2% annually, potentially impacting long-term stock performance.
- Lyft's Market Potential: With a trailing free cash flow margin of 17.2%, Lyft has achieved a remarkable 69.1% growth in earnings per share over the past three years, showcasing strong profitability from sales growth, and an increase in active riders suggests the company can boost revenue without incurring additional customer acquisition costs, highlighting its competitive edge in the market.
See More
ADT Launches Self-Installed Home Security System ADT Blu
- Product Innovation: ADT has launched the ADT Blu self-installed home security system, allowing customers to set it up in minutes and manage it through the ADT+ app, addressing the growing demand for smart home devices and enhancing market competitiveness.
- Flexibility and Integration: ADT Blu combines the convenience of self-setup with an integrated security experience, enabling customers to choose between 24/7 professional monitoring or self-monitoring, ensuring rapid response during security incidents and enhancing user trust.
- Pricing Strategy: Standalone cameras for ADT Blu start at $69, with various packages priced between $249 and $389, allowing customers to customize equipment based on their home needs, thereby broadening market reach.
- Sales Channel Expansion: ADT Blu will be available on Amazon, ADT's website, and via phone sales, streamlining the self-installation security experience from purchase to everyday use, significantly improving customer purchasing convenience.
See More
ADT Recognized for Trust and Customer Service Excellence
- Trust and Brand Recognition: ADT has been recognized in multiple Newsweek rankings as one of America's Most Trustworthy Companies and Brands, showcasing its leadership in the smart home security sector and reflecting high customer trust and satisfaction in its protective services.
- Excellence in Customer Service: Recognized as one of the best companies for customer service, ADT's service quality has received widespread acclaim, emphasizing the company's ongoing efforts to provide safety and customer experience, thereby solidifying its market position.
- Long-standing Trust Foundation: With over 150 years of history, ADT is dedicated to protecting home security, and its foundation of trust is evident not only in customer recognition but also in its long-term commitment and support for communities.
- Innovative Security Solutions: ADT offers innovative smart home security solutions, leveraging the largest network of security professionals in the U.S. to ensure customers can protect and connect to what matters most at all times, further driving the company's business growth.
See More
ADT Shares Drop as Major Shareholder Exits via Secondary Offering
- Stock Price Decline: ADT shares closed at $7.06, down 6.49%, primarily due to Apollo Global Management's complete exit through a secondary offering of 102 million shares, heightening market concerns about stock performance.
- Surge in Trading Volume: Today's trading volume reached 50.1 million shares, approximately 309% above the three-month average of 12.3 million shares, indicating a strong market reaction to the news of Apollo's divestment, which may exacerbate stock volatility.
- Share Buyback Plan: ADT is repurchasing approximately 29.1 million shares from underwriters, which accounts for less than one-third of the shares sold in the secondary offering, aiming to alleviate short-term supply pressure and demonstrate commitment to shareholder value.
- Market Reaction: Following Apollo's exit, investor focus intensifies on ADT's future performance, particularly whether the company's buyback efforts can mitigate downward pressure from the block sale, impacting its long-term stock trajectory.
See More
ADT Wins Two 2026 Buyer's Choice Awards for Customer Service and Product Offering
- Excellence in Customer Service: ADT received the Best Customer Service award at the 2026 Buyer's Choice Awards, reflecting its commitment to providing responsive and knowledgeable support across all customer touchpoints, thereby enhancing customer trust and satisfaction.
- Product Quality Recognition: ADT also won the Best Product Offering award for its wide range of smart home security solutions, which combine professional monitoring with smart technology designed to fit everyday customer needs, further solidifying its market leadership.
- Positive Customer Feedback: Analysis by ConsumerAffairs revealed that customer reviews of ADT highlighted positive emotional tones, emphasizing key moments in the buying journey such as clarity, confidence, support, and peace of mind, which bolster consumer confidence in major financial decisions.
- Commitment to Continuous Innovation: ADT's Chief Operating and Customer Officer, Fawad Ahmad, stated that being recognized for both awards reflects the team's efforts to ensure customer safety, support, and confidence, indicating the company's ongoing dedication to delivering exceptional customer experiences and innovative security solutions.
See More
ADT Joins Connectivity Standards Alliance Board
- New Board Member: ADT has announced its membership on the Board of the Connectivity Standards Alliance (CSA), joining tech giants like Apple, Google, and Amazon, which reinforces its leadership in smart home security and drives the development of future secure smart home experiences.
- Market Potential: With 63% of U.S. households owning at least one smart home device, and a projected global smart home market of $633 billion by 2032, ADT's involvement positions the company to capitalize on this rapidly growing market opportunity and enhance its competitive edge.
- Service Transformation: Approximately 40% of security device owners subscribe to premium services, indicating a shift from one-time purchases to continuous protection models; ADT's strategy will focus on providing 24/7 professional monitoring and AI-driven insights to meet long-term consumer security needs.
- Addressing Fragmentation: ADT is committed to promoting open standards to tackle fragmentation in the smart home ecosystem, ensuring interoperability of security systems, which enhances user experience and safety, particularly in emergency response situations.
See More
Cash-Rich Companies with Investment Risks
- ADT Overview: Founded in 1874 and headquartered in Boca Raton, Florida, ADT provides security and smart home solutions; despite a trailing 12-month free cash flow margin of 19.2%, its sales have stagnated over the past five years, indicating a lack of consumer engagement with its products.
- Poor Financial Performance: ADT's free cash flow margin is expected to contract by 1.4 percentage points in the coming year, reflecting management's struggles to find profitable growth opportunities, resulting in a disappointing 7.4% return on capital, which raises red flags for investors.
- Meritage Homes Risks: Established in 1985, Meritage Homes focuses on energy-efficient single-family homes, but has faced a 5.8% annual sales decline over the past two years, indicating a disconnect with market demand, while its earnings per share have dipped by 2.2% annually, potentially impacting long-term stock performance.
- Lyft's Market Potential: With a trailing free cash flow margin of 17.2%, Lyft has achieved a remarkable 69.1% growth in earnings per share over the past three years, showcasing strong profitability from sales growth, and an increase in active riders suggests the company can boost revenue without incurring additional customer acquisition costs, highlighting its competitive edge in the market.
See More
ADT Launches Self-Installed Home Security System ADT Blu
- Product Innovation: ADT has launched the ADT Blu self-installed home security system, allowing customers to set it up in minutes and manage it through the ADT+ app, addressing the growing demand for smart home devices and enhancing market competitiveness.
- Flexibility and Integration: ADT Blu combines the convenience of self-setup with an integrated security experience, enabling customers to choose between 24/7 professional monitoring or self-monitoring, ensuring rapid response during security incidents and enhancing user trust.
- Pricing Strategy: Standalone cameras for ADT Blu start at $69, with various packages priced between $249 and $389, allowing customers to customize equipment based on their home needs, thereby broadening market reach.
- Sales Channel Expansion: ADT Blu will be available on Amazon, ADT's website, and via phone sales, streamlining the self-installation security experience from purchase to everyday use, significantly improving customer purchasing convenience.
See More
ADT Recognized for Trust and Customer Service Excellence
- Trust and Brand Recognition: ADT has been recognized in multiple Newsweek rankings as one of America's Most Trustworthy Companies and Brands, showcasing its leadership in the smart home security sector and reflecting high customer trust and satisfaction in its protective services.
- Excellence in Customer Service: Recognized as one of the best companies for customer service, ADT's service quality has received widespread acclaim, emphasizing the company's ongoing efforts to provide safety and customer experience, thereby solidifying its market position.
- Long-standing Trust Foundation: With over 150 years of history, ADT is dedicated to protecting home security, and its foundation of trust is evident not only in customer recognition but also in its long-term commitment and support for communities.
- Innovative Security Solutions: ADT offers innovative smart home security solutions, leveraging the largest network of security professionals in the U.S. to ensure customers can protect and connect to what matters most at all times, further driving the company's business growth.
See More
ADT Shares Drop as Major Shareholder Exits via Secondary Offering
- Stock Price Decline: ADT shares closed at $7.06, down 6.49%, primarily due to Apollo Global Management's complete exit through a secondary offering of 102 million shares, heightening market concerns about stock performance.
- Surge in Trading Volume: Today's trading volume reached 50.1 million shares, approximately 309% above the three-month average of 12.3 million shares, indicating a strong market reaction to the news of Apollo's divestment, which may exacerbate stock volatility.
- Share Buyback Plan: ADT is repurchasing approximately 29.1 million shares from underwriters, which accounts for less than one-third of the shares sold in the secondary offering, aiming to alleviate short-term supply pressure and demonstrate commitment to shareholder value.
- Market Reaction: Following Apollo's exit, investor focus intensifies on ADT's future performance, particularly whether the company's buyback efforts can mitigate downward pressure from the block sale, impacting its long-term stock trajectory.
See More
