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ADT Should I Buy

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Intellectia

Should You Buy ADT Inc (ADT) Today? Analysis, Price Targets, and 2026 Outlook.

Conclusion
Hold
Latest Price
6.580
1 Day change
1.54%
52 Week Range
8.940
Analysis Updated At
2026/06/18
Should I buy Analysis is updated weekly. For real time "Should I Buy" analysis, please sign up to get free answers.

ADT Inc is not a strong buy at the moment for a beginner investor with a long-term strategy. While there are positive catalysts such as insider buying and recent awards, the technical indicators are bearish, and options data suggests limited bullish sentiment. The stock's recent performance and lack of significant upward momentum make it a hold for now.

Technical Analysis

The MACD is below 0 and negatively expanding (-0.013), indicating bearish momentum. RSI is neutral at 39.329, and moving averages are bearish (SMA_200 > SMA_20 > SMA_5). Key support is at 6.509, and resistance is at 6.853. Overall, the technical indicators suggest a bearish trend.

Options Data

Bullish
Open Interest Put-Call Ratio
Bullish
Option Volume Put-Call Ratio

The low put-call ratios indicate limited bearish sentiment, but the implied volatility percentile is high (97.62), suggesting elevated uncertainty.

Technical Summary

StrongSellSellNeutralBuyStrongBuydotted line Image
Sell
9
Buy
1

Positive Catalysts

  • Insiders are buying, with a 615.75% increase in buying activity over the last month. ADT recently won awards for Best Customer Service and Best Product Offering, showcasing its strong market position. Additionally, its involvement in the Connectivity Standards Alliance highlights its leadership in the smart home security space.

Neutral/Negative Catalysts

  • Technical indicators are bearish, with no clear upward momentum. Analysts highlight subscriber headwinds, and the stock is expected to decline slightly in the short term (-1.08% in the next week, -1.14% in the next month).

Financial Performance

No financial data available for analysis.

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

Morgan Stanley raised the price target to $7.50 from $7, maintaining an Equal Weight rating. Analysts note better-than-expected margins and free cash flow but highlight subscriber headwinds as a concern.

Wall Street analysts forecast ADT stock price to rise
2 Analyst Rating
Wall Street analysts forecast ADT stock price to rise
0 Buy
2 Hold
0 Sell
Hold
Current: 6.480
sliders
Low
9
Averages
9
High
9
Current: 6.480
sliders
Low
9
Averages
9
High
9
Morgan Stanley
Equal Weight
maintain
$7
AI Analysis
2026-05-01
Reason
Morgan Stanley
Price Target
$7
AI Analysis
2026-05-01
maintain
Equal Weight
Reason
Morgan Stanley raised the firm's price target on ADT Inc. to $7.50 from $7 and keeps an Equal Weight rating on the shares. Margin and free cash flow were better than expected in the quarter, though partially driven by timing, the analyst tells investors in a research note. The firm added that subscriber headwinds remain, but the DIY ADT Blu launch could provide the subscriber tailwinds the company needs.
Goldman Sachs
Buy
downgrade
$9
2026-03-16
Reason
Goldman Sachs
Price Target
$9
2026-03-16
downgrade
Buy
Reason
Goldman Sachs lowered the firm's price target on ADT Inc. to $9 from $10.40 and keeps a Buy rating on the shares.
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