Empower Surges in NYC, Undercutting Prices by 30%
Written by Emily J. Thompson, Senior Investment Analyst
Updated: May 20 2026
0mins
Source: Yahoo Finance
- Growing Market Demand: Obi's report indicates that consumer demand for cheaper rideshare alternatives in New York City is rising, with Empower's prices averaging nearly 30% lower than those of Uber and Lyft, highlighting a shift towards cost-effective travel options in a high-cost urban environment.
- Significant User Growth: Empower's share of weekly ride requests in the Obi app surged from 21% in January to 40% by the end of March, surpassing both Uber and Lyft, demonstrating rapid growth and increasing consumer loyalty in the rideshare market.
- Driver Earnings Advantage: Empower drivers retain approximately 94% of fare and tip revenue, significantly higher than the 82% retained by Uber and Lyft, making it an attractive option for drivers and enhancing service appeal to riders.
- Legal Challenges and Consumer Satisfaction: Despite facing legal scrutiny from NYC regulators, nearly 80% of Empower users report satisfaction with the service, and 71% believe it should be allowed to operate without a TLC license, reflecting strong consumer demand for affordable rideshare options.
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Analyst Views on UBER
Wall Street analysts forecast UBER stock price to rise
32 Analyst Rating
28 Buy
3 Hold
1 Sell
Strong Buy
Current: 70.920
Low
72.00
Averages
107.10
High
150.00
Current: 70.920
Low
72.00
Averages
107.10
High
150.00
About UBER
Uber Technologies, Inc. operates a technology platform that uses network and technology to power movement from point A to point B. It develops and operates technology applications supporting a variety of offerings on its platform (platform(s)). Its segments include Mobility, Delivery and Freight. Mobility products connect consumers with drivers who provide rides in a variety of vehicles, such as cars, auto rickshaws, motorbikes, minibuses, or taxis. Delivery offerings allow consumers to search for and discover local restaurants, order a meal, and either pick-up at the restaurant or have the meal delivered. In certain markets, the Delivery segment provides offerings for grocery, alcohol, and convenience store delivery as well as select other goods. The Freight segment connects carriers with shippers on its platform, and gives carriers upfront, pricing and the ability to book a shipment. The Freight segment also includes transportation management and other logistics service offerings.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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