Edible Garden Launches First-to-Market USDA Organic Hydroponic Basil, Reinforcing Leadership in Controlled Environment Agriculture (CEA)
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jul 31 2025
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Should l Buy EDBL?
Source: Newsfilter
Product Launch: Edible Garden AG has introduced a USDA Certified Organic Hydroponic Basil Plant, combining hydroponics with organic certification to create a sustainable and fresh product that reduces food waste and uses significantly less water than traditional farming.
Company Overview: Edible Garden is a leader in controlled environment agriculture, offering a range of sustainable produce and products while utilizing innovative technologies and practices to enhance quality and reduce environmental impact.
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About EDBL
Edible Garden AG Incorporated is a controlled environment agriculture (CEA) company. The Company is engaged in locally growing, organic, and sustainable produce and products backed by Zero-Waste Inspired next-generation farming. It operates its own vertically integrated greenhouses and processing facilities in Belvidere, New Jersey and Grand Rapids, Michigan, and has a network of contract growers, all strategically located near markets in the United States. Its proprietary GreenThumb 2.0 patented software optimizes growing in vertical and traditional greenhouses while seeking to reduce pollution-generating food miles. Its proprietary Self-Watering display is designed to enhance plant shelf life and provide an enhanced in-store plant display experience. It is also a developer of ingredients and proteins, providing an accessible line of plant and whey protein powders under the Vitamin Way and Vitamin Whey brands. It also offers pulp-fermented gourmet and chili-based sauces.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Edible Garden Launches Gourmet Greens Hydroponic Basil at Hannaford Supermarkets
- Product Expansion: Edible Garden's Gourmet Greens Hydroponic Basil is now available at Hannaford Supermarkets, enhancing the retailer's branded offerings and demonstrating the company's commitment to freshness and quality.
- Sustainability Focus: The product is cultivated using Edible Garden's proprietary growing systems, designed to deliver consistent quality and extended shelf life, thereby reducing food waste and meeting the needs of both retailers and consumers.
- Regional Collaboration: CEO Jim Kras noted that this launch reflects the company's strong relationships with regional retailers, leveraging its controlled environment agriculture platform to enhance product quality and support Hannaford's commitment to responsible sourcing.
- Market Strategy: By expanding availability at Hannaford, Edible Garden aims to deepen relationships with regional retailers, improve in-store performance, and enhance consumer satisfaction, driving long-term growth for the company.
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- Stock Surge: Following this announcement, High Roller’s shares jumped 29.6% to $10.21 in pre-market trading, reflecting strong market confidence in the company's growth potential and likely attracting more investor interest.
- Positive Market Reaction: The successful financing not only improves High Roller’s capital structure but also positions the company to gain a stronger competitive edge in the fiercely competitive online gaming market, aiding in further market share expansion.
- Strategic Growth Outlook: With this financing, High Roller Technologies can accelerate its strategic plans, including technological innovation and market expansion, which is expected to bring long-term growth opportunities and enhance shareholder value.
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- Executive Appointment: Edible Garden announces Matthew McConnell's full-time role as Executive Vice President of Strategic Partnerships, responsible for advancing the company's strategic initiatives and strengthening relationships with investors and partners to support long-term growth objectives.
- Extensive Experience: With over 40 years on Wall Street, McConnell has held senior positions at major financial institutions including Morgan Stanley, HSBC, Fidelity, and Bank of America, bringing invaluable capital markets expertise that will enhance the company's value.
- Strategic Execution: In his role as EVP, McConnell will be directly involved in executing the company's strategic initiatives, aiming to drive sustainable growth and create shareholder value, thereby enhancing the company's competitive position in the market.
- Innovative Agriculture Leader: Edible Garden, through its Zero-Waste Inspired platform, offers sustainable organic produce available in over 5,000 retail locations across the U.S., Caribbean, and South America, showcasing significant market potential and growth opportunities.
See More
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- Product Diversification: The new product line features fermented sauces and pickles made with thoughtfully sourced ingredients, designed to provide Western Beef customers with fresh, flavorful choices that align with modern wellness and sustainability trends.
- Brand Collaboration: Edible Garden CEO Jim Kras noted that this partnership not only enhances brand awareness but also strengthens customer loyalty by offering high-quality products, supporting the company's growth in high-traffic urban markets.
- Commitment to Sustainability: Through its collaboration with Western Beef, Edible Garden further demonstrates its commitment to sustainable, long-term growth, reflecting the company's leadership in the controlled environment agriculture sector.
See More
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- Market Expansion: By partnering with the historic King Kullen supermarket, Edible Garden is further expanding its footprint in the New York Metro area, which is expected to attract more health-conscious consumers and drive sales growth.
- Product Features: Pickle Party™ products are crafted using traditional fermentation methods, adhering to Non-GMO and Kosher standards, and are free from artificial preservatives, aligning with modern consumer preferences for clean-label and health-oriented foods, which is likely to enhance brand image.
- Strategic Partnership: The collaboration with Hermann Pickle Company not only boosts the market appeal of the products but also reflects Edible Garden's commitment to innovation and sustainability, which is expected to provide the company with long-term competitive advantages.
See More
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- New Product Launch: Edible Garden's Pickle Party™ fresh pickle line has commenced shipments to King Kullen supermarkets, marking the company's bold entry into the fresh condiments category to meet consumer demand for healthy foods.
- Health-Focused: The product line is crafted using traditional fermentation methods, adhering to Non-GMO and Kosher standards, aimed at supporting digestive wellness and appealing to health-conscious consumers.
- Market Expansion: The partnership with King Kullen reflects Edible Garden's ongoing expansion in the New York Metro market, further solidifying its position in the fresh, sustainable food sector.
- Brand Collaboration: Collaborating with the renowned Hermann Pickle Company enhances product market recognition, expected to drive sales growth and strengthen brand influence.
See More
Edible Garden Launches Gourmet Greens Hydroponic Basil at Hannaford Supermarkets
- Product Expansion: Edible Garden's Gourmet Greens Hydroponic Basil is now available at Hannaford Supermarkets, enhancing the retailer's branded offerings and demonstrating the company's commitment to freshness and quality.
- Sustainability Focus: The product is cultivated using Edible Garden's proprietary growing systems, designed to deliver consistent quality and extended shelf life, thereby reducing food waste and meeting the needs of both retailers and consumers.
- Regional Collaboration: CEO Jim Kras noted that this launch reflects the company's strong relationships with regional retailers, leveraging its controlled environment agriculture platform to enhance product quality and support Hannaford's commitment to responsible sourcing.
- Market Strategy: By expanding availability at Hannaford, Edible Garden aims to deepen relationships with regional retailers, improve in-store performance, and enhance consumer satisfaction, driving long-term growth for the company.
See More
High Roller Technologies Inc Closes Direct Offering, Raises $25 Million
- Successful Financing: High Roller Technologies Inc announced the completion of a registered direct offering of 1.89 million common shares at $13.21 per share, raising approximately $25 million in gross proceeds, significantly enhancing the company's liquidity to support future business expansion.
- Stock Surge: Following this announcement, High Roller’s shares jumped 29.6% to $10.21 in pre-market trading, reflecting strong market confidence in the company's growth potential and likely attracting more investor interest.
- Positive Market Reaction: The successful financing not only improves High Roller’s capital structure but also positions the company to gain a stronger competitive edge in the fiercely competitive online gaming market, aiding in further market share expansion.
- Strategic Growth Outlook: With this financing, High Roller Technologies can accelerate its strategic plans, including technological innovation and market expansion, which is expected to bring long-term growth opportunities and enhance shareholder value.
See More
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- Executive Appointment: Edible Garden announces Matthew McConnell's full-time role as Executive Vice President of Strategic Partnerships, responsible for advancing the company's strategic initiatives and strengthening relationships with investors and partners to support long-term growth objectives.
- Extensive Experience: With over 40 years on Wall Street, McConnell has held senior positions at major financial institutions including Morgan Stanley, HSBC, Fidelity, and Bank of America, bringing invaluable capital markets expertise that will enhance the company's value.
- Strategic Execution: In his role as EVP, McConnell will be directly involved in executing the company's strategic initiatives, aiming to drive sustainable growth and create shareholder value, thereby enhancing the company's competitive position in the market.
- Innovative Agriculture Leader: Edible Garden, through its Zero-Waste Inspired platform, offers sustainable organic produce available in over 5,000 retail locations across the U.S., Caribbean, and South America, showcasing significant market potential and growth opportunities.
See More
Edible Garden Partners with Western Beef to Expand Product Line
- Market Expansion: Edible Garden's partnership with Western Beef introduces Pulp sauces and Pickle Party pickles to the New York metropolitan area, further strengthening its local market presence and meeting consumer demand for sustainable, locally produced food options.
- Product Diversification: The new product line features fermented sauces and pickles made with thoughtfully sourced ingredients, designed to provide Western Beef customers with fresh, flavorful choices that align with modern wellness and sustainability trends.
- Brand Collaboration: Edible Garden CEO Jim Kras noted that this partnership not only enhances brand awareness but also strengthens customer loyalty by offering high-quality products, supporting the company's growth in high-traffic urban markets.
- Commitment to Sustainability: Through its collaboration with Western Beef, Edible Garden further demonstrates its commitment to sustainable, long-term growth, reflecting the company's leadership in the controlled environment agriculture sector.
See More
Edible Garden Launches Pickle Party™ to Enter Condiments Market
- New Product Launch: Edible Garden has officially introduced Pickle Party™, a fresh fermented pickle line now shipping to King Kullen supermarkets, aiming to meet consumer demand for health-focused condiments and enhance the company's competitiveness in the condiments market.
- Market Expansion: By partnering with the historic King Kullen supermarket, Edible Garden is further expanding its footprint in the New York Metro area, which is expected to attract more health-conscious consumers and drive sales growth.
- Product Features: Pickle Party™ products are crafted using traditional fermentation methods, adhering to Non-GMO and Kosher standards, and are free from artificial preservatives, aligning with modern consumer preferences for clean-label and health-oriented foods, which is likely to enhance brand image.
- Strategic Partnership: The collaboration with Hermann Pickle Company not only boosts the market appeal of the products but also reflects Edible Garden's commitment to innovation and sustainability, which is expected to provide the company with long-term competitive advantages.
See More
Edible Garden Launches Pickle Party™ Fresh Pickle Line at King Kullen
- New Product Launch: Edible Garden's Pickle Party™ fresh pickle line has commenced shipments to King Kullen supermarkets, marking the company's bold entry into the fresh condiments category to meet consumer demand for healthy foods.
- Health-Focused: The product line is crafted using traditional fermentation methods, adhering to Non-GMO and Kosher standards, aimed at supporting digestive wellness and appealing to health-conscious consumers.
- Market Expansion: The partnership with King Kullen reflects Edible Garden's ongoing expansion in the New York Metro market, further solidifying its position in the fresh, sustainable food sector.
- Brand Collaboration: Collaborating with the renowned Hermann Pickle Company enhances product market recognition, expected to drive sales growth and strengthen brand influence.
See More
