Comparative Market Analysis of eBay and Macy's
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jun 27 2026
0mins
Source: NASDAQ.COM
- eBay's Market Positioning: eBay focuses on high-value enthusiast categories such as motor vehicles, collectibles, and refurbished items, achieving nearly $11.1 billion in revenue for fiscal 2025, reflecting a year-over-year growth of approximately 7.9%, indicating strong growth potential in the digital marketplace.
- Macy's Restructuring Plan: Macy's is undergoing a multiyear restructuring plan, with fiscal 2025 revenue around $22.6 billion, a slight decline of 1.7% from the previous year; however, net income remains close to $642 million, demonstrating ongoing efforts in luxury brand expansion.
- Financial Health Comparison: As of December 2025, eBay's debt-to-equity ratio stands at 1.6 with a current ratio of 1.1, indicating a riskier capital structure, while Macy's maintains a more conservative debt-to-equity ratio of 1.1 and a current ratio of 1.5, suggesting better financial stability.
- Market Competition and Challenges: eBay faces intense competition from AI-driven search tools and chatbots, alongside potential risks from a cyberstalking lawsuit, while Macy's must navigate consumer spending volatility and changes in global trade policies that could impact its operations.
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Analyst Views on EBAY
Wall Street analysts forecast EBAY stock price to fall
8 Analyst Rating
2 Buy
5 Hold
1 Sell
Hold
Current: 114.710
Low
60.00
Averages
95.00
High
112.00
Current: 114.710
Low
60.00
Averages
95.00
High
112.00
About EBAY
eBay Inc. is a global commerce company. The Company's technology empowers buyers and sellers in more than 190 markets globally. Its online marketplace is located at www.ebay.com and its localized counterparts, its off-platform marketplaces and its mobile apps. Its Marketplace platforms enable buyers and sellers to its global scale and continue investments in technology, marketing and customer service. Its eBay Money-Back Guarantee program allows buyers to obtain a refund if an item does not arrive, is damaged or faulty, or differs materially from its description, and applies to most purchases completed through payment methods. It develops intuitive user interfaces; buyer, seller and developer tools; and transaction processing, databases and network applications that enable its users to complete transactions on its Marketplace platforms. Its technology infrastructure simplifies the storage and processing of data, eases the deployment and operation of global products and services.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- Digital Transition Pressure: Sony's announcement to cease physical game disc production starting in 2028 accelerates the industry's shift to digital distribution, posing a risk of declining foot traffic for GameStop, which heavily relies on sales of used discs for profitability.
- Improved Profitability: Despite declining sales, GameStop's profitability is on the rise, with a surprising 14% increase in net sales driven entirely by heightened interest in trading cards, apparel, and pop culture merchandise; however, excluding collectibles, net sales actually fell by 7%, raising concerns about the sustainability of its business model.
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See More
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- Strong Advertising Revenue: First-party advertising revenue surged by 33%, adding a high-margin lever to eBay's marketplace model, which enhances the company's profitability and competitive positioning in the market.
- Acquisition of Depop Expands Youth Market: The acquisition of Depop adds approximately 7 million active buyers, with nearly 90% under 35, providing eBay with a fresh growth angle in the resale market, particularly in fashion.
- Stock Support and Upside Potential: eBay's stock has built a solid base above the $105 support level, and a sustained move above the $112-$115 range could lead to a retest of recent highs and open the door to new 52-week highs.
See More
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