BTS Comeback Concert Attendance Falls Short, Shares Drop 15%
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Mar 23 2026
0mins
Should l Buy NFLX?
Source: CNBC
- Attendance Shortfall: BTS's comeback concert in Seoul drew over 100,000 fans, significantly below the expected 260,000, leading to a 15% drop in Hybe's stock on Monday, reflecting investor disappointment in the event's turnout.
- Security Measures Criticism: The concert faced backlash due to strict security protocols, and despite being BTS's first performance in nearly four years, the lower-than-expected attendance impacted the overall atmosphere and audience experience.
- Increased Market Competition: BTS's hiatus has intensified competition in the K-pop market, with emerging groups like Blackpink, Seventeen, and Stray Kids capturing market share, potentially threatening Hybe's long-term revenue prospects.
- Future Outlook: Although the concert failed to attract the anticipated crowd, BTS plans to perform 79 shows across 23 countries, with Nomura analysts raising the target stock price to 410,000 won, indicating optimism for future performances.
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Analyst Views on NFLX
Wall Street analysts forecast NFLX stock price to rise
38 Analyst Rating
27 Buy
10 Hold
1 Sell
Moderate Buy
Current: 95.550
Low
92.00
Averages
114.18
High
150.00
Current: 95.550
Low
92.00
Averages
114.18
High
150.00
About NFLX
Netflix, Inc. is a provider of entertainment services. The Company acquires, licenses and produces content, including original programming. It provides paid memberships in over 190 countries offering television (TV) series, films and games across a variety of genres and languages. It allows members to play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time. The Company offers members the ability to receive streaming content through a host of Internet-connected devices, including TVs, digital video players, TV set-top boxes and mobile devices. It is engaged in scaling its streaming service, such as introducing games and advertising on its service, as well as offering live programming. It is developing technology and utilizing third-party cloud computing, technology and other services. The Company is also engaged in scaling its own studio operations to produce original content.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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