Bill Ackman Reduces Investment in Alphabet While Berkshire Hathaway, Led by Warren Buffett, Increases Its Holdings
Changes in Holdings: Pershing Square Capital Management, led by Bill Ackman, made no new investments in the third quarter but reduced its stake in Alphabet Class A shares by 10% and sold small portions of its holdings in three other companies.
Top Holdings Overview: As of September 30, the fund's top holdings included Uber (20%), Brookfield (19%), and Howard Hughes Holdings (11%), with Alphabet Class C and Restaurant Brands also significant at 11% and 10%, respectively.
Market Activity: The fund's adjustments come amid notable market activity, including a new position in Alphabet Class A shares by Warren Buffett and Berkshire Hathaway, which may have influenced Pershing Square's decision to cut its stake.
No Stake Increases: Throughout the third quarter, Pershing Square did not increase its stake in any of its existing positions, indicating a cautious approach to its investment strategy during this period.
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- Consumer Confidence Decline: In 2025, U.S. consumer confidence hit a 12-year low, leading to a decline in Chipotle's traffic for four consecutive quarters, indicating that lower-income households are struggling and impacting the company's performance.
- Sales Decline: Chipotle's same-store sales fell by 1.7% in 2025, with expectations to remain flat in 2026, contributing to a 39% drop in stock price last year and a 46% decline from its June 2024 all-time high, raising concerns about future growth.
- Menu Innovation Strategy: To tackle market challenges, Chipotle plans to introduce four limited-time menu items in 2026, aiming to attract customers through innovation, although the effectiveness of this strategy remains to be seen, reflecting the company's proactive approach to improving performance.
- Expansion Plans Unchanged: Despite facing difficulties, Chipotle intends to open 350 to 370 new locations in 2026, with the CEO confident in reaching 7,000 stores in North America in the long run, demonstrating the company's commitment to long-term growth and strategic execution.
- Balancing Growth and Value: Chipotle plans to continue opening hundreds of new restaurants annually, and while it has reached 4,000 locations, the focus for investors is whether these new stores can deliver high returns on invested capital rather than just expansion towards the long-term target of 7,000.
- Digital Risk: Chipotle has built a strong digital ecosystem in fast casual dining, with digital orders and loyalty accounting for over one-third of sales in Q3 2025, but a high digital mix may increase fulfillment costs, potentially capping margin potential, prompting investors to watch if digital tools can genuinely enhance visit frequency and margin stability.
- Importance of Disciplined Expansion: Chipotle emphasizes careful site selection, controlled build costs, and consistent unit-level returns during its expansion, as slight declines in new-store economics may seem manageable short-term but could materially weaken long-term value creation.
- Future Test: Chipotle does not need to prove its strong brand or growth potential; the critical test in 2026 will be whether it can demonstrate that growth still delivers attractive returns and that digital scale strengthens its business model rather than dilutes it.
- New Investment Direction: Ackman's Pershing Square Capital Management has recently invested in Meta Platforms, which now accounts for 10% of its capital, reflecting strong confidence in the company's future growth.
- User Base Advantage: With over 3.5 billion users and a 7% year-over-year increase in daily active users, Meta provides a robust growth potential for its digital advertising business, which Ackman identifies as a key factor for investment.
- Strong Financial Performance: Meta's revenue grew by 22% in 2025, and its price-to-earnings ratio has decreased from 21.2 to 18.2, indicating that its stock is undervalued, which Ackman sees as an excellent buying opportunity.
- Strategic Positioning: Ackman plans to develop Howard Hughes Holdings into a diversified holding company, demonstrating his strategic vision for seeking long-term growth in his investment portfolio, with the investment in Meta being a key component of this strategy.
- Declining Foot Traffic: Chipotle reported a decline in traffic for four consecutive quarters in 2025, leading to a 39% drop in share price last year and a 46% decrease from its June 2024 all-time high, indicating unprecedented challenges for the restaurant giant.
- Same-Store Sales Weakness: Same-store sales fell by 1.7% in 2025, with management expecting them to remain flat in 2026, presenting an unencouraging outlook that may signal a difficult path to recovery.
- Low Consumer Confidence: Consumer confidence hit a 12-year low in January, resulting in lower-income consumers dining out less frequently, which pressures Chipotle to innovate on value to stimulate demand.
- Unchanged Expansion Plans: Despite challenges, Chipotle opened 334 new restaurants in 2025 and plans to open 350 to 370 more in 2026, with the CEO firmly believing in a future of 7,000 stores in North America, reflecting the company's confidence in long-term growth.
- Digital Transformation Impact: Chipotle's digital ordering and loyalty programs have become core to its business, with digital sales accounting for over one-third in Q3 2025, indicating a strong digital ecosystem; however, a high digital mix may increase fulfillment costs, potentially impacting margins.
- New Store Opening Strategy: Chipotle plans to continue opening hundreds of new restaurants annually, with Chipotlanes making up a large share of new builds, and while the company has reached 4,000 stores, the focus for investors is on the return on investment from new locations rather than just store count.
- Balancing Growth and Returns: The company must prove that new stores can operate efficiently and achieve attractive margins while avoiding significant cannibalization of existing locations, as growth without returns does not equate to compounding.
- Future Outlook and Execution: Chipotle needs to demonstrate in 2026 that its digital tools can not only increase order frequency but also improve throughput and margin stability, with management's execution being crucial for long-term value creation.
- Starbucks Performance Recovery: After several challenging years, Starbucks is witnessing an uptick in transactions and average ticket size, driving a 4% year-over-year increase in global comparable store sales, indicating early success of its 'Back to Starbucks' plan.
- Dividend Growth Potential: With a quarterly dividend of $0.62 and an annualized dividend of $2.48, Starbucks is nearing its sustainable payout limit; however, under CEO Brian Niccol's turnaround strategy, further increases are anticipated as the business improves.
- PepsiCo's Steady Growth: Over the past five years, PepsiCo has achieved a 31% revenue increase and a 19% rise in free cash flow, with the latest free cash flow reaching $7.6 billion, demonstrating resilience amid high inflation and pandemic challenges.
- Future Dividend Increase: PepsiCo plans to raise its full-year dividend by 4% to $5.92 in 2026, with the current quarterly dividend at $1.4225 and an annualized dividend of $5.69, indicating a strong outlook for continued dividend growth.









