Apple Allegedly Aiming to Revamp Siri with AI Enhancements
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Mar 24 2026
0mins
Source: stocktwits
Siri App Development: Apple is reportedly testing a dedicated Siri app for its devices, aiming to replace the existing Spotlight search system with enhanced features and a modernized interface.
Delayed Overhaul: The overhaul of Siri has faced delays, with Apple initially announcing plans for an update during its WWDC event in 2024, but it has not yet been released.
New Features: The updated Siri will include a fresh look and a chatbot-like experience, with a new feature called "Ask Siri" that integrates across Apple's software platforms.
Retail Sentiment: Retail sentiment around Apple has turned bearish, with shares falling 7.7% in 2026 amid concerns over the company's ability to attract users to its in-house AI platform.
Trade with 70% Backtested Accuracy
Stop guessing "Should I Buy AAPL?" and start using high-conviction signals backed by rigorous historical data.
Sign up today to access powerful investing tools and make smarter, data-driven decisions.
Analyst Views on AAPL
Wall Street analysts forecast AAPL stock price to fall
27 Analyst Rating
17 Buy
9 Hold
1 Sell
Moderate Buy
Current: 308.330
Low
239.00
Averages
306.89
High
350.00
Current: 308.330
Low
239.00
Averages
306.89
High
350.00
About AAPL
Apple Inc. designs, manufactures and markets smartphones, personal computers, tablets, wearables and accessories, and sells a variety of related services. Its product categories include iPhone, Mac, iPad, Wearables, Home and Accessories. Its services include advertising, AppleCare, cloud services, digital content, and payment services. The Company operates various platforms, including the App Store, that allow customers to discover and download applications and digital content, such as books, music, video, games and podcasts. It also offers digital content through subscription-based services, including Apple Arcade, Apple Fitness+, Apple Music, Apple News+, and Apple TV+. Its wearables include smartwatches, wireless headphones, and spatial computers. Its products include iPhone 16 Pro, iPhone 16, iPhone 15, iPhone 14, iPhone SE, MacBook Air, MacBook Pro, iMac, Mac mini, Mac Studio, Mac Pro, iPad Pro, iPad Air, AirPods, AirPods Pro, AirPods Max, Apple TV, Apple Vision Pro and others.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Apple Increases Trade-In Values for Multiple Devices Ahead of WWDC
- Trade-In Value Increase: Apple has raised the trade-in values for several devices ahead of the Worldwide Developers Conference, with the iPhone 16 Pro Max increasing from $685 to $695, indicating confidence in upcoming product launches.
- iPad Trade-In Adjustments: The trade-in value for the iPad Pro has been raised from $670 to $690, and the iPad Air from $445 to $460, aiming to encourage consumers to upgrade and enhance market competitiveness.
- Mac Device Trade-In Changes: The trade-in value for the MacBook Pro increased from $685 to $690, while the iMac Pro decreased from $325 to $315, reflecting Apple's dynamic adjustments based on market demand to optimize inventory management.
- Smartwatch Trade-In Fluctuations: The trade-in value for the Apple Watch Ultra 2 rose from $295 to $305, although the Apple Watch Ultra dropped to $205 from $215, showcasing the complex competitive landscape in the smartwatch market.
See More
Dick's Sporting Goods Signals Stabilizing Demand, Bright Spot for Nike
- Sales Growth Signal: Dick's Sporting Goods reported a 6% same-store sales increase in its latest earnings, surpassing expectations and indicating a stabilizing demand for athletic footwear, which could positively impact Nike.
- Foot Locker Recovery: The acquisition of Foot Locker by Dick's resulted in a 0.6% comparable sales growth for the first time, with North America performing even better at 1.4%, laying a foundation for future sales growth.
- Nike Stock Reaction: Despite Dick's shares falling 5% due to mixed guidance, Nike's stock rose 2% following Dick's earnings report, reflecting market optimism about Nike's recovery, especially with the upcoming World Cup.
- China Market Challenge: Nike faces a forecasted 20% revenue decline in China, which remains a significant challenge for its overall recovery, even as North America wholesale revenue grew by 11%.
See More
Snowflake Secures $6 Billion Commitment from Amazon for AI Services
- Major Partnership Agreement: Snowflake has secured a $6 billion spending commitment from Amazon Web Services, planning to utilize Amazon's custom silicon and AI chips over the next five years, significantly enhancing its technological capabilities in the AI sector.
- Strong Financial Performance: In its fiscal Q1 2024 report, Snowflake posted an adjusted earnings per share of $0.39 and revenue of $1.39 billion, reflecting a 33% year-over-year increase and surpassing analyst expectations, indicating sustained growth momentum.
- Optimistic Market Outlook: The company anticipates a 12.5% adjusted operating margin for fiscal Q2 2024, with product revenue projected between $1.415 billion and $1.420 billion, underscoring strong demand and profitability in the AI market.
- Acquisition of AI Startup: Snowflake also announced the acquisition of AI startup Natom for an undisclosed amount, further solidifying its strategic positioning in the AI landscape and demonstrating its commitment to future technological advancements.
See More
Snowflake Commits $6 Billion to AWS Over Five Years
- Increased Investment: Snowflake has committed to spending $6 billion on AWS over the next five years, a significant increase from the $1.2 billion deal disclosed at its 2020 IPO, indicating a deepening reliance on cloud services that is expected to drive business growth.
- Technology Upgrade: The agreement includes the use of AWS's Graviton chips and graphics processing units, aimed at enhancing Snowflake's computing capabilities in artificial intelligence, thereby strengthening its competitive position and meeting customer demands for high-performance computing.
- Positive Market Reaction: Following the announcement of its financial results, Snowflake's stock surged 25% in after-hours trading, reporting adjusted earnings of $0.39 per share, exceeding analyst expectations of $0.32, reflecting investor confidence in the company's growth potential.
- Industry Trend: As more companies turn to AWS for advanced technologies, Snowflake's investment not only reflects its strategic shift but also highlights the rapid development of the cloud computing market in the AI sector, potentially attracting more customers and investments.
See More
Micron Joins the Trillion-Dollar Valuation Club
- Valuation Milestone: Micron's market capitalization has surpassed $1 trillion, marking its significance in the memory chip industry, which reflects the sustained demand for memory products amid the rapid growth of artificial intelligence, enhancing the company's strategic position in tech supply chains.
- Strong Financial Performance: In its latest earnings report, Micron revealed that quarterly revenue nearly tripled year-over-year, with DRAM, NAND, and HBM business units achieving record highs, and it projects capital expenditures exceeding $25 billion for fiscal 2026, demonstrating confidence in future growth.
- Low-Key CEO Image: Unlike the high-profile CEOs of other tech giants, Micron's current CEO Sanjay Mehrotra is described as low-key and self-effacing; nonetheless, under his leadership, the company has achieved significant milestones in a rapidly evolving market, reflecting the uniqueness of its corporate culture.
- Industry Transformation: Micron's memory chips are no longer viewed as commodities but as essential infrastructure components in the AI era; while its stock volatility remains higher than many trillion-dollar peers, the company is working to mitigate cyclical market impacts through long-term agreements with hyperscalers.
See More
Jim Cramer Recommends Four Stocks for New Investors
- Diversification Strategy: Jim Cramer emphasized the need for diversification even as artificial intelligence dominates the market, ensuring long-term stability in investment portfolios to mitigate risks associated with single-theme investments.
- Stock Recommendations: Cramer recommended four stocks for new members to buy, including Alphabet, Amazon, Apple, and Nvidia, all of which demonstrate strong growth potential, particularly in their AI-related businesses.
- Market Outlook: Despite challenges faced by Meta and Microsoft, Cramer remains cautiously optimistic about their future performance, suggesting that these companies could achieve breakthroughs in the evolving AI landscape.
- Emerging Investment Opportunities: Stocks like Arm Holdings and Broadcom are showing strong performance, particularly in the data center and AI chip sectors, reflecting robust market demand for related technologies, making them worth watching for long-term growth potential.
See More
Apple Increases Trade-In Values for Multiple Devices Ahead of WWDC
- Trade-In Value Increase: Apple has raised the trade-in values for several devices ahead of the Worldwide Developers Conference, with the iPhone 16 Pro Max increasing from $685 to $695, indicating confidence in upcoming product launches.
- iPad Trade-In Adjustments: The trade-in value for the iPad Pro has been raised from $670 to $690, and the iPad Air from $445 to $460, aiming to encourage consumers to upgrade and enhance market competitiveness.
- Mac Device Trade-In Changes: The trade-in value for the MacBook Pro increased from $685 to $690, while the iMac Pro decreased from $325 to $315, reflecting Apple's dynamic adjustments based on market demand to optimize inventory management.
- Smartwatch Trade-In Fluctuations: The trade-in value for the Apple Watch Ultra 2 rose from $295 to $305, although the Apple Watch Ultra dropped to $205 from $215, showcasing the complex competitive landscape in the smartwatch market.
See More
Dick's Sporting Goods Signals Stabilizing Demand, Bright Spot for Nike
- Sales Growth Signal: Dick's Sporting Goods reported a 6% same-store sales increase in its latest earnings, surpassing expectations and indicating a stabilizing demand for athletic footwear, which could positively impact Nike.
- Foot Locker Recovery: The acquisition of Foot Locker by Dick's resulted in a 0.6% comparable sales growth for the first time, with North America performing even better at 1.4%, laying a foundation for future sales growth.
- Nike Stock Reaction: Despite Dick's shares falling 5% due to mixed guidance, Nike's stock rose 2% following Dick's earnings report, reflecting market optimism about Nike's recovery, especially with the upcoming World Cup.
- China Market Challenge: Nike faces a forecasted 20% revenue decline in China, which remains a significant challenge for its overall recovery, even as North America wholesale revenue grew by 11%.
See More
Snowflake Secures $6 Billion Commitment from Amazon for AI Services
- Major Partnership Agreement: Snowflake has secured a $6 billion spending commitment from Amazon Web Services, planning to utilize Amazon's custom silicon and AI chips over the next five years, significantly enhancing its technological capabilities in the AI sector.
- Strong Financial Performance: In its fiscal Q1 2024 report, Snowflake posted an adjusted earnings per share of $0.39 and revenue of $1.39 billion, reflecting a 33% year-over-year increase and surpassing analyst expectations, indicating sustained growth momentum.
- Optimistic Market Outlook: The company anticipates a 12.5% adjusted operating margin for fiscal Q2 2024, with product revenue projected between $1.415 billion and $1.420 billion, underscoring strong demand and profitability in the AI market.
- Acquisition of AI Startup: Snowflake also announced the acquisition of AI startup Natom for an undisclosed amount, further solidifying its strategic positioning in the AI landscape and demonstrating its commitment to future technological advancements.
See More
Snowflake Commits $6 Billion to AWS Over Five Years
- Increased Investment: Snowflake has committed to spending $6 billion on AWS over the next five years, a significant increase from the $1.2 billion deal disclosed at its 2020 IPO, indicating a deepening reliance on cloud services that is expected to drive business growth.
- Technology Upgrade: The agreement includes the use of AWS's Graviton chips and graphics processing units, aimed at enhancing Snowflake's computing capabilities in artificial intelligence, thereby strengthening its competitive position and meeting customer demands for high-performance computing.
- Positive Market Reaction: Following the announcement of its financial results, Snowflake's stock surged 25% in after-hours trading, reporting adjusted earnings of $0.39 per share, exceeding analyst expectations of $0.32, reflecting investor confidence in the company's growth potential.
- Industry Trend: As more companies turn to AWS for advanced technologies, Snowflake's investment not only reflects its strategic shift but also highlights the rapid development of the cloud computing market in the AI sector, potentially attracting more customers and investments.
See More
Micron Joins the Trillion-Dollar Valuation Club
- Valuation Milestone: Micron's market capitalization has surpassed $1 trillion, marking its significance in the memory chip industry, which reflects the sustained demand for memory products amid the rapid growth of artificial intelligence, enhancing the company's strategic position in tech supply chains.
- Strong Financial Performance: In its latest earnings report, Micron revealed that quarterly revenue nearly tripled year-over-year, with DRAM, NAND, and HBM business units achieving record highs, and it projects capital expenditures exceeding $25 billion for fiscal 2026, demonstrating confidence in future growth.
- Low-Key CEO Image: Unlike the high-profile CEOs of other tech giants, Micron's current CEO Sanjay Mehrotra is described as low-key and self-effacing; nonetheless, under his leadership, the company has achieved significant milestones in a rapidly evolving market, reflecting the uniqueness of its corporate culture.
- Industry Transformation: Micron's memory chips are no longer viewed as commodities but as essential infrastructure components in the AI era; while its stock volatility remains higher than many trillion-dollar peers, the company is working to mitigate cyclical market impacts through long-term agreements with hyperscalers.
See More
Jim Cramer Recommends Four Stocks for New Investors
- Diversification Strategy: Jim Cramer emphasized the need for diversification even as artificial intelligence dominates the market, ensuring long-term stability in investment portfolios to mitigate risks associated with single-theme investments.
- Stock Recommendations: Cramer recommended four stocks for new members to buy, including Alphabet, Amazon, Apple, and Nvidia, all of which demonstrate strong growth potential, particularly in their AI-related businesses.
- Market Outlook: Despite challenges faced by Meta and Microsoft, Cramer remains cautiously optimistic about their future performance, suggesting that these companies could achieve breakthroughs in the evolving AI landscape.
- Emerging Investment Opportunities: Stocks like Arm Holdings and Broadcom are showing strong performance, particularly in the data center and AI chip sectors, reflecting robust market demand for related technologies, making them worth watching for long-term growth potential.
See More
