Analyst Downgrades The Trade Desk to Sell Rating
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jun 30 2026
0mins
Source: NASDAQ.COM
- Rating Downgrade Impact: Analyst Richard Kramer downgraded The Trade Desk's rating from neutral to sell, setting a price target of $11.60 per share, which could lead to a nearly 40% decline in stock price, resulting in a nearly 4% loss on Tuesday's trading.
- Market Share Risk: Kramer highlighted that The Trade Desk faces the risk of losing market share, and if this trend continues, fiscal 2027 revenue could be significantly lower than the previous year, potentially impacting the company's long-term growth prospects.
- Product Transparency Issues: Although The Trade Desk has new products to offer, feedback from agencies and marketers indicates a demand for greater transparency in these offerings, which could affect customer satisfaction and future revenue.
- Capital-Intensive Transition: Kramer noted that management is shifting towards a more capital-intensive business model, which may negatively impact profitability, prompting investors to carefully assess the stock's future investment value.
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Analyst Views on TTD
Wall Street analysts forecast TTD stock price to rise
28 Analyst Rating
15 Buy
12 Hold
1 Sell
Moderate Buy
Current: 19.310
Low
38.00
Averages
53.33
High
85.00
Current: 19.310
Low
38.00
Averages
53.33
High
85.00
About TTD
The Trade Desk, Inc. is a global advertising technology company. The Company offers a self-service, cloud-based ad-buying platform that empowers its clients to plan, manage, optimize and measure more expressive data-driven digital advertising campaigns. Its platform allows clients to execute integrated campaigns across ad formats and channels, including connected television (CTV) and other video, display, audio, and native, on a multitude of devices, such as televisions, streaming devices, mobile devices, computers and digital-out-of-home devices. Its platform’s integrations with inventory, publisher and data partners provide ad buyers reach and decisioning capabilities, and its enterprise application programming interfaces (APIs) enable its clients to customize and expand platform functionality. Its platform provides auto-optimization features that allow buyers to automate their campaigns and support them with computer-generated modeling and decision-making.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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