Amazon to Live Stream Masters for the First Time
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Apr 09 2026
0mins
Should l Buy VSNT?
Source: CNBC
- Innovative Live Coverage: Amazon is set to live stream the Masters for the first time on its Prime Video platform, offering exclusive coverage from 1 p.m. to 3 p.m. ET, including the iconic Amen Corner, which enhances viewer experience and attracts new subscribers.
- Data-Driven Viewing Experience: The 'Inside Amen Corner' segment will feature advanced stats and bespoke camera angles, helping viewers understand player strategies on critical holes, thereby increasing the event's interactivity and appeal.
- Balancing Tradition and Innovation: While Amazon's broadcast adheres to the Masters' traditional image with limited ad time of about four minutes per hour, its partnership with official sponsors still provides potential value to its e-commerce business.
- Long-Term Partnership Outlook: Masters Chairman Fred Ridley expressed excitement for a long-term relationship with Amazon, emphasizing the need to explore non-traditional promotional methods to attract new audiences and promote the growth of golf.
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Analyst Views on VSNT
About VSNT
Versant Media Group, Inc. is a media and entertainment company. It operates across four core markets: political news and opinion, business news and personal finance, golf and athletics participation and sports and genre entertainment. These markets are served through a powerful portfolio of iconic and innovative brands, including CNBC, MS NOW, USA Network, Golf Channel, Oxygen, E!, SYFY, along with complementary digital assets including Fandango, Rotten Tomatoes, GolfNow and GolfPass. It produces licenses and acquires content that it distributes through a variety of outlets, such as networks and digital platforms, delivering value to key constituents: the viewing audience, paying subscribers, advertisers, distributors and licensing counterparties. It is also a provider of free over-the-air digital broadcast networks and free ad-supported streaming TV (FAST) channels. MS NOW and CNBC provide journalism spanning national and international news, business, politics and culture.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- Fund Performance Insight: Greenlight Capital reported a 6.5% return in Q1, outperforming the S&P 500's 4.4% decline, yet Einhorn noted the firm maintains relatively low gross and net exposure, reflecting caution regarding valuations and the broader macroeconomic backdrop.
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- Data-Driven Viewing Experience: The 'Inside Amen Corner' segment will feature advanced stats and bespoke camera angles, helping viewers understand player strategies on critical holes, thereby increasing the event's interactivity and appeal.
- Balancing Tradition and Innovation: While Amazon's broadcast adheres to the Masters' traditional image with limited ad time of about four minutes per hour, its partnership with official sponsors still provides potential value to its e-commerce business.
- Long-Term Partnership Outlook: Masters Chairman Fred Ridley expressed excitement for a long-term relationship with Amazon, emphasizing the need to explore non-traditional promotional methods to attract new audiences and promote the growth of golf.
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- Technological Edge: StockStory employs data, machine learning, and AI to deliver financial analysis and market insights, enhancing CNBC's capability to provide real-time, actionable analysis that aids investors in making informed decisions.
- Management Changes: Adam Hejl, founder and CEO of StockStory, will join Versant and report to Chief Product and Technology Officer Deep Bagchee, indicating a strategic intent to integrate talent and technology effectively.
- Expansion Strategy: Since its debut on Nasdaq earlier this year, Versant has aggressively pursued acquisitions, having already acquired Free TV Networks and INDY Cinema Group, reflecting its determination to expand in the media and technology sectors.
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- Technology Integration: StockStory's technology combines data, machine learning, and AI to provide faster, actionable market analysis, thereby enhancing CNBC's data-driven capabilities in investor decision-making, which improves user experience and market impact.
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