AI-Driven Shopping Surge Influences Black Friday — These Tech ETFs Could Gain Advantage
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Dec 02 2025
0mins
Should l Buy AAPL?
Source: Benzinga
AI's Role in Retail: Artificial intelligence has become a crucial intermediary in retail, significantly influencing consumer behavior during Black Friday shopping, with AI-driven traffic to retail websites increasing by over 800%.
Impact on Spending: U.S. online spending reached $11.8 billion on Black Friday, a 9.1% increase from the previous year, while e-commerce growth outpaced in-store sales, highlighting the effectiveness of AI in product discovery and deal-hunting.
ETFs Benefiting from AI: Technology-focused ETFs, such as the iShares U.S. Technology ETF and Global X Artificial Intelligence & Technology ETF, are positioned to benefit from the growing reliance on AI in retail, as they include major companies like Apple, Amazon, and Microsoft.
Consumer Behavior Trends: Despite increased spending, consumers purchased fewer items per order due to higher prices and inflation concerns, indicating a cautious approach to holiday shopping, with expectations for Cyber Monday to set new records.
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Analyst Views on AAPL
Wall Street analysts forecast AAPL stock price to rise
27 Analyst Rating
17 Buy
9 Hold
1 Sell
Moderate Buy
Current: 273.050
Low
239.00
Averages
306.89
High
350.00
Current: 273.050
Low
239.00
Averages
306.89
High
350.00
About AAPL
Apple Inc. designs, manufactures and markets smartphones, personal computers, tablets, wearables and accessories, and sells a variety of related services. Its product categories include iPhone, Mac, iPad, and Wearables, Home and Accessories. Its software platforms include iOS, iPadOS, macOS, watchOS, visionOS, and tvOS. Its services include advertising, AppleCare, cloud services, digital content and payment services. The Company operates various platforms, including the App Store, that allow customers to discover and download applications and digital content, such as books, music, video, games and podcasts. It also offers digital content through subscription-based services, including Apple Arcade, Apple Fitness+, Apple Music, Apple News+, and Apple TV+. Its products include iPhone 16 Pro, iPhone 16, iPhone 15, iPhone 14, iPhone SE, MacBook Air, MacBook Pro, iMac, Mac mini, Mac Studio, Mac Pro, iPad Pro, iPad Air, AirPods, AirPods Pro, AirPods Max, Apple TV, Apple Vision Pro and others.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- ETF Holdings Scale: Apple stock is held by 664 ETFs, controlling approximately 2.2 billion shares, which reinforces its cornerstone status in major indices and sector funds, suggesting that fluctuations in Apple's share price may have broad market implications.
- Sensitivity Analysis: Investors are closely monitoring ETFs with the largest Apple weightings, where performance sensitivity to changes in Apple's stock price may be most pronounced, potentially leading to adjustments in investment strategies.
- Top ETFs List: The 10 ETFs with the largest allocations to Apple include GraniteShares 2x Long AAPL Daily ETF (AAPB, 66.34% allocation) and T-Rex 2X Long Apple Daily Target ETF (AAPX, 64.71% allocation), highlighting Apple's significance in investment portfolios.
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- Strong Financial Growth: In Q1 2026, Apple's revenue grew 16% year-over-year to a record $143.8 billion, indicating robust momentum from iPhone sales and new product launches, which could drive stock prices higher.
- Surging iPhone Demand: Tim Cook noted a 23% year-over-year revenue increase for iPhones, achieving all-time records across all geographic segments, highlighting the core product's critical role in driving growth and boosting market confidence.
- Product Innovation Outlook: New CEO John Ternus is expected to enhance product innovation, with rumored launches of a new iPhone Ultra and AI-driven Siri, potentially attracting younger users and accelerating hardware upgrades, further solidifying Apple's market position.
- Stock Price Potential Analysis: Although Apple's stock trades at a 33x earnings ratio, if the company successfully demonstrates sustained hardware innovation, the stock could reach a 40x earnings ratio, attracting more investor interest and enhancing long-term investment appeal.
See More
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- Market Reaction: Analysts view Ternus as a safe choice due to his extensive experience in hardware, which could stabilize Apple's performance, particularly in the upcoming earnings report.
- Earnings Expectations: The market anticipates an operating profit margin of 31.5%, which is expected to drive year-over-year earnings growth, demonstrating the company's resilience amid leadership changes.
- Strategic Outlook: Despite sluggish growth in the services sector, analysts are optimistic about the new leadership's strategic direction, believing Ternus must articulate a clear innovation and service growth strategy to maintain investor confidence.
See More
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- Market Fluctuations: The market started positively on Tuesday, but by 1:15 p.m. ET, major indexes were down at least 0.5%, indicating cautious investor sentiment despite the small magnitude of moves, reflecting uncertainty about future developments.
- Apple CEO Transition: Tim Cook announced he will hand over the CEO position to John Ternus in September, with Cook having quintupled Apple's market cap since 2011, and the market's nervous reaction underscores concerns about potential strategic shifts.
- Dow Jones Index Impact: The Dow Jones index is affected by high-priced stocks, with Goldman Sachs down 1.5%, dragging on the index, while UnitedHealth surged 8.5% after exceeding analyst expectations, highlighting sector disparities.
- Global Economic Pressures: The ongoing Iranian conflict continues to weigh on the global economy, with market anxiety over the expiring ceasefire, making oil price fluctuations a key indicator for future market sentiment, emphasizing the need for diversification and long-term planning amidst uncertainty.
See More
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- Leadership Transition: Apple announced that John Ternus, the senior vice president of hardware engineering, will take over as CEO on September 1, with Tim Cook becoming executive chairman, marking a significant shift in leadership that could impact future product strategies and market performance.
- Product Innovation Outlook: With over 25 years at Apple, Ternus has been involved in the development of key products like the iPhone and iPod, and he is expected to leverage his extensive design experience to drive new product launches, particularly the AI upgrade to Siri and a foldable iPhone.
- Positive Market Reaction: Several Wall Street firms expressed optimism about Ternus's succession, believing he will lead Apple into a new era of products, with 2027 anticipated to be a significant year for product releases, further driving the company's market value growth.
- Customer-Centric Continuity: Ternus inherits Cook's customer-first philosophy, emphasizing the importance of quality and innovation, and is expected to continue enhancing Apple's competitiveness in the premium market, maintaining its leadership position in the tech industry.
See More
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- Advertising Revenue Potential: Needham analyst Laura Martin highlighted that Apple generated approximately $10 billion in ad revenue in 2025, which constitutes less than 10% of its Services segment revenue and under 3% of total revenue, yet she believes this should be closer to 50%, emphasizing that the high 80% margins could be a significant profit driver for Apple.
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- Market Reaction: Despite analysts' optimism regarding the new CEO's prospects, Apple shares fell by 2.5% during midday trading on Tuesday, indicating a cautious market response to the leadership change and reflecting investor concerns about the future strategic direction.
See More
Apple's Leadership Transition Sparks ETF Focus
- Leadership Change: Apple is set to appoint John Ternus as CEO on September 1, succeeding Tim Cook, a transition that could significantly influence market sentiment, particularly as investor focus on Apple stock intensifies.
- ETF Holdings Scale: Apple stock is held by 664 ETFs, controlling approximately 2.2 billion shares, which reinforces its cornerstone status in major indices and sector funds, suggesting that fluctuations in Apple's share price may have broad market implications.
- Sensitivity Analysis: Investors are closely monitoring ETFs with the largest Apple weightings, where performance sensitivity to changes in Apple's stock price may be most pronounced, potentially leading to adjustments in investment strategies.
- Top ETFs List: The 10 ETFs with the largest allocations to Apple include GraniteShares 2x Long AAPL Daily ETF (AAPB, 66.34% allocation) and T-Rex 2X Long Apple Daily Target ETF (AAPX, 64.71% allocation), highlighting Apple's significance in investment portfolios.
See More
Apple's CEO Transition Could Be a Pivotal Moment for Investors
- Strong Financial Growth: In Q1 2026, Apple's revenue grew 16% year-over-year to a record $143.8 billion, indicating robust momentum from iPhone sales and new product launches, which could drive stock prices higher.
- Surging iPhone Demand: Tim Cook noted a 23% year-over-year revenue increase for iPhones, achieving all-time records across all geographic segments, highlighting the core product's critical role in driving growth and boosting market confidence.
- Product Innovation Outlook: New CEO John Ternus is expected to enhance product innovation, with rumored launches of a new iPhone Ultra and AI-driven Siri, potentially attracting younger users and accelerating hardware upgrades, further solidifying Apple's market position.
- Stock Price Potential Analysis: Although Apple's stock trades at a 33x earnings ratio, if the company successfully demonstrates sustained hardware innovation, the stock could reach a 40x earnings ratio, attracting more investor interest and enhancing long-term investment appeal.
See More
Apple CEO Tim Cook Steps Down, Successor Raises Eyebrows
- Leadership Change: Apple CEO Tim Cook's resignation and the appointment of John Ternus may significantly impact the company's future innovation strategy and service growth, especially with hardware accounting for over 70% of revenues.
- Market Reaction: Analysts view Ternus as a safe choice due to his extensive experience in hardware, which could stabilize Apple's performance, particularly in the upcoming earnings report.
- Earnings Expectations: The market anticipates an operating profit margin of 31.5%, which is expected to drive year-over-year earnings growth, demonstrating the company's resilience amid leadership changes.
- Strategic Outlook: Despite sluggish growth in the services sector, analysts are optimistic about the new leadership's strategic direction, believing Ternus must articulate a clear innovation and service growth strategy to maintain investor confidence.
See More
Apple CEO Transition Sparks Market Fluctuations
- Market Fluctuations: The market started positively on Tuesday, but by 1:15 p.m. ET, major indexes were down at least 0.5%, indicating cautious investor sentiment despite the small magnitude of moves, reflecting uncertainty about future developments.
- Apple CEO Transition: Tim Cook announced he will hand over the CEO position to John Ternus in September, with Cook having quintupled Apple's market cap since 2011, and the market's nervous reaction underscores concerns about potential strategic shifts.
- Dow Jones Index Impact: The Dow Jones index is affected by high-priced stocks, with Goldman Sachs down 1.5%, dragging on the index, while UnitedHealth surged 8.5% after exceeding analyst expectations, highlighting sector disparities.
- Global Economic Pressures: The ongoing Iranian conflict continues to weigh on the global economy, with market anxiety over the expiring ceasefire, making oil price fluctuations a key indicator for future market sentiment, emphasizing the need for diversification and long-term planning amidst uncertainty.
See More
Tim Cook Becomes Executive Chairman as John Ternus Takes Over as CEO
- Leadership Transition: Apple announced that John Ternus, the senior vice president of hardware engineering, will take over as CEO on September 1, with Tim Cook becoming executive chairman, marking a significant shift in leadership that could impact future product strategies and market performance.
- Product Innovation Outlook: With over 25 years at Apple, Ternus has been involved in the development of key products like the iPhone and iPod, and he is expected to leverage his extensive design experience to drive new product launches, particularly the AI upgrade to Siri and a foldable iPhone.
- Positive Market Reaction: Several Wall Street firms expressed optimism about Ternus's succession, believing he will lead Apple into a new era of products, with 2027 anticipated to be a significant year for product releases, further driving the company's market value growth.
- Customer-Centric Continuity: Ternus inherits Cook's customer-first philosophy, emphasizing the importance of quality and innovation, and is expected to continue enhancing Apple's competitiveness in the premium market, maintaining its leadership position in the tech industry.
See More
Apple Appoints New CEO, Analysts Praise Move
- Leadership Transition: Apple announced that CEO Tim Cook will step down on September 1 to become Executive Chairman, with current SVP of Hardware Engineering John Ternus taking over as CEO, a move analysts view as crucial for driving innovation and accelerating value creation.
- Advertising Revenue Potential: Needham analyst Laura Martin highlighted that Apple generated approximately $10 billion in ad revenue in 2025, which constitutes less than 10% of its Services segment revenue and under 3% of total revenue, yet she believes this should be closer to 50%, emphasizing that the high 80% margins could be a significant profit driver for Apple.
- M&A Recommendations: Martin suggested that Apple should consider acquiring or partnering with media giant Disney to enhance user engagement and gain differentiated assets with pricing power, a proposal that has repeatedly failed to materialize but is seen as an effective strategy for accelerating value creation.
- Market Reaction: Despite analysts' optimism regarding the new CEO's prospects, Apple shares fell by 2.5% during midday trading on Tuesday, indicating a cautious market response to the leadership change and reflecting investor concerns about the future strategic direction.
See More
