2026 World Cup Sparks Travel Boom in North America
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jun 10 2026
0mins
Source: Newsfilter
- Uneven Travel Demand: While the 2026 World Cup is expected to attract 1.2 million international visitors, demand varies significantly across host cities, with flight bookings up about 10% in Dallas and nearly 13% in Houston, while Seattle sees a decline of nearly 21%, directly impacting local hotel and restaurant revenues.
- Hotel Revenue Boost: Marriott anticipates a 40 basis point increase in revenue per available room due to the World Cup, highlighting the positive impact of the event on the hotel industry, particularly given its brand recognition and rewards ecosystem that positions it favorably in the market.
- Potential Restaurant Gains: Deutsche Bank notes that foodservice companies are likely to benefit from both tourism and watch parties, especially restaurants near stadiums and delivery-heavy concepts like pizza and wings, although current optimism among restaurateurs remains cautious as they await fan engagement.
- Market Dynamics Shift: Despite FIFA President's optimism about travel outcomes, data from the American Hotel & Lodging Association shows that 80% of respondents reported reservations falling short of expectations, indicating that many travelers are still finalizing plans, which could lead to accelerated guest flows as the event approaches.
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Analyst Views on ABNB
Wall Street analysts forecast ABNB stock price to rise
29 Analyst Rating
12 Buy
16 Hold
1 Sell
Moderate Buy
Current: 140.540
Low
107.00
Averages
144.85
High
180.00
Current: 140.540
Low
107.00
Averages
144.85
High
180.00
About ABNB
Airbnb, Inc. operates a global platform for stays and experiences. The Company’s marketplace model connects hosts and guests online or through mobile devices to book spaces and experiences around the world. The Company has built its platform to onboard new hosts, especially those who previously had not considered hosting. It partners with hosts throughout the process of setting up their listing and provides them with a suite of tools to manage their listings, including scheduling, merchandising, integrated payments, community support, host protection, pricing guidance, and feedback from reviews. Its Website and mobile applications provide its guests with a way to explore a variety of homes and experiences and an easy way to book them. Its technology platform powers its two-sided marketplace and enables its global network of hosts and guests. It owns a trademark portfolio with protection in 220 countries in which it operates for its primary brands, AIRBNB, and its Belo logo.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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