10 Under-the-Radar Consumer Goods Stocks With Incredible Growth Potential
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jul 11 2025
0mins
Should l Buy SFM?
Source: NASDAQ.COM
Investment Opportunities in Consumer Goods: Despite being overshadowed by tech stocks, the consumer goods sector offers promising investment opportunities with companies like Deckers, Lululemon, and various restaurant chains showing potential for significant returns.
Highlighted Stocks: Notable stocks to consider include Deckers, RH, Sweetgreen, Lyft, Williams-Sonoma, Cava Group, Dutch Bros, and Sprouts Farmers Market, each demonstrating growth potential despite recent challenges.
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Analyst Views on SFM
Wall Street analysts forecast SFM stock price to rise
13 Analyst Rating
7 Buy
6 Hold
0 Sell
Moderate Buy
Current: 67.630
Low
77.00
Averages
114.33
High
160.00
Current: 67.630
Low
77.00
Averages
114.33
High
160.00
About SFM
Sprouts Farmers Market, Inc. is a specialty natural and organic food retailer. The Company brings products made with lifestyle-friendly ingredients such as organic, plant-based and gluten-free. The Company categorizes the varieties of products it sells as perishable and non-perishable. Its perishable product categories include produce, meat and meat alternatives, seafood, deli, bakery, floral and dairy and dairy alternatives. Its produce products include fruits; vegetables; toppings, refrigerated dressings & dips; miscellaneous produce, and floral. Its non-perishable product categories include grocery, vitamins and supplements, bulk items, frozen foods, beer and wine, and natural health and body care. Its beer & wine products include red wine, white wine, rose & blush, champagne & sparkling, beer, non-alcoholic, and sweet wines. Its target customer is comprised of two specific groups: health enthusiasts and selective shoppers. It operates more than 440 stores in 24 states nationwide.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Uber Eats Launches AI Shopping Assistant to Compete with Instacart
- AI Shopping Assistant Launch: Uber Eats has introduced the Cart Assistant, an AI tool that can automatically add items from handwritten shopping lists or recipe screenshots to online shopping baskets, displaying prices and promotions, thereby enhancing user shopping experience and customer loyalty.
- Intensified Market Competition: The launch of Cart Assistant intensifies competition between Uber Eats and Instacart, with Instacart's gross transaction value nearing $40 billion annually, while Uber's retail business is projected to reach a $12 billion annual run rate by 2025, highlighting the significant potential in the retail market for both companies.
- Technological Investment Edge: Uber's substantial investment in AI allows it to keep pace with Instacart technologically; while Cart Assistant may not be a game changer, it strengthens Uber's competitive position across its diversified platform, particularly in transportation and food delivery.
- Ongoing AI Applications: Uber is leveraging AI not only in the shopping assistant but also in driver matching, route optimization, and dynamic pricing, and is expected to continue investing in AI to better meet customer needs and drive business growth.
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- Stagnant Revenue Growth: Over the past five years, revenues at major grocery chains have barely budged, with inflation-adjusted figures showing declines; Kroger's net income margin is projected at only 2.1% for FY 2026, while Albertson's (ACI) is even narrower at 1.4%.
- Emerging Market Opportunities: Sprouts Farmers Market (SFM) is forecasted to achieve approximately 10% revenue growth in FY 2026 with a net income margin of 5.7%, highlighting its competitive edge in the natural and organic food sector against traditional grocers.
- Attractive Options Strategy: Given SFM's recent weak stock performance, investors can sell cash-secured puts to earn about 5% returns; if the stock remains above $65 by expiration, profits are realized, while a drop allows acquisition at a discount, showcasing the appeal of value investing.
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- Investment Opportunity: The decline in retail stock prices may attract bargain hunters seeking to capitalize on lower valuations.
See More
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- First Store Opening: Sprouts Farmers Market will open its first New York location in Centereach on January 30 at 1934 Middle Country Rd, marking a significant expansion in the U.S. market and expected to attract health-conscious consumers.
- Grand Opening Activities: The grand opening weekend will feature giveaways, with the first 200 customers receiving reusable goodie bags filled with special products and a 20% discount on purchases, aimed at enhancing customer experience and driving sales.
- Community Commitment: Sprouts Farmers Market announced a $325,000 donation to the Middle Country Library Foundation to expand nutrition education and gardening programs, reflecting its commitment to community health and education, which is expected to enhance brand image.
- Diverse Product Offerings: The new store will offer over 7,000 vitamins and wellness products, alongside fresh produce and high-quality proteins, catering to diverse consumer needs and further solidifying Sprouts' leadership in the organic food market.
See More
Reminder of Class Action for Sprouts Farmers Market Investors
- Class Action Notice: Rosen Law Firm reminds investors who purchased Sprouts Farmers Market securities or sold put options between June 4, 2025, and October 29, 2025, to apply as lead plaintiffs by January 26, 2026, to potentially receive compensation.
- Lawsuit Background: The lawsuit alleges that defendants misled investors by providing overly optimistic information about Sprouts Farmers Market's growth potential while concealing significant adverse facts related to cautious consumer spending, resulting in investor losses when the truth emerged.
- Law Firm Credentials: Rosen Law Firm specializes in securities class actions and recovered over $438 million for investors in 2019 alone, being ranked first by ISS Securities Class Action Services in 2017, showcasing its strong track record and expertise in this field.
- Investor Guidance: Investors are advised to carefully select law firms with proven success in leadership roles, avoiding those that merely act as intermediaries, to ensure effective legal representation and support in the class action.
See More
Investor Class Action Lawsuit Reminder
- Lawsuit Timeline: A class action against Alexandria Real Estate Equities, Inc. alleges that from January to October 2025, the company failed to disclose the declining value of its life science assets, misleading investors about its prospects, with a lead plaintiff deadline of January 26, 2026.
- Market Impact: The class action for Sprouts Farmers Market, Inc. claims that from June to October 2025, the company misrepresented its customer base's resilience to economic conditions, leading to investor misjudgment on sales growth, with the same deadline of January 26, 2026.
- Competitive Pressure: DeFi Technologies Inc.'s lawsuit reveals that from May to November 2025, the company struggled to execute its arbitrage strategy and underestimated competitive impacts on revenue, with a lead plaintiff deadline of January 30, 2026, potentially leading to unmet revenue guidance.
- Liquidity Issues: The class action against Blue Owl Capital Inc. indicates that from February to November 2025, the company faced liquidity challenges due to BDC redemptions, failing to disclose asset pressures, with a deadline of February 2, 2026, which could affect future operational stability.
See More
Uber Eats Launches AI Shopping Assistant to Compete with Instacart
- AI Shopping Assistant Launch: Uber Eats has introduced the Cart Assistant, an AI tool that can automatically add items from handwritten shopping lists or recipe screenshots to online shopping baskets, displaying prices and promotions, thereby enhancing user shopping experience and customer loyalty.
- Intensified Market Competition: The launch of Cart Assistant intensifies competition between Uber Eats and Instacart, with Instacart's gross transaction value nearing $40 billion annually, while Uber's retail business is projected to reach a $12 billion annual run rate by 2025, highlighting the significant potential in the retail market for both companies.
- Technological Investment Edge: Uber's substantial investment in AI allows it to keep pace with Instacart technologically; while Cart Assistant may not be a game changer, it strengthens Uber's competitive position across its diversified platform, particularly in transportation and food delivery.
- Ongoing AI Applications: Uber is leveraging AI not only in the shopping assistant but also in driver matching, route optimization, and dynamic pricing, and is expected to continue investing in AI to better meet customer needs and drive business growth.
See More
Grocery Sector Faces Challenges and Opportunities
- Low Industry Valuations: Excluding giants like Walmart and Costco, Kroger Company (KR) trades at 12.7x forward earnings estimates, significantly below the S&P 500, indicating a cautious market sentiment reflected in the grocery sector's average valuation of just 11.3x.
- Stagnant Revenue Growth: Over the past five years, revenues at major grocery chains have barely budged, with inflation-adjusted figures showing declines; Kroger's net income margin is projected at only 2.1% for FY 2026, while Albertson's (ACI) is even narrower at 1.4%.
- Emerging Market Opportunities: Sprouts Farmers Market (SFM) is forecasted to achieve approximately 10% revenue growth in FY 2026 with a net income margin of 5.7%, highlighting its competitive edge in the natural and organic food sector against traditional grocers.
- Attractive Options Strategy: Given SFM's recent weak stock performance, investors can sell cash-secured puts to earn about 5% returns; if the stock remains above $65 by expiration, profits are realized, while a drop allows acquisition at a discount, showcasing the appeal of value investing.
See More
"BJ's, Kroger, and 8 Additional Stocks Poised to Gain from Retail Sector Decline"
- Retail Stocks on Sale: Retail stocks are currently undervalued, presenting a potential opportunity for investors looking for bargains.
- Investment Opportunity: The decline in retail stock prices may attract bargain hunters seeking to capitalize on lower valuations.
See More
Sprouts Farmers Market Opens First Store in New York
- First Store Opening: Sprouts Farmers Market will open its first New York location in Centereach on January 30 at 1934 Middle Country Rd, marking a significant expansion in the U.S. market and expected to attract health-conscious consumers.
- Grand Opening Activities: The grand opening weekend will feature giveaways, with the first 200 customers receiving reusable goodie bags filled with special products and a 20% discount on purchases, aimed at enhancing customer experience and driving sales.
- Community Commitment: Sprouts Farmers Market announced a $325,000 donation to the Middle Country Library Foundation to expand nutrition education and gardening programs, reflecting its commitment to community health and education, which is expected to enhance brand image.
- Diverse Product Offerings: The new store will offer over 7,000 vitamins and wellness products, alongside fresh produce and high-quality proteins, catering to diverse consumer needs and further solidifying Sprouts' leadership in the organic food market.
See More
Reminder of Class Action for Sprouts Farmers Market Investors
- Class Action Notice: Rosen Law Firm reminds investors who purchased Sprouts Farmers Market securities or sold put options between June 4, 2025, and October 29, 2025, to apply as lead plaintiffs by January 26, 2026, to potentially receive compensation.
- Lawsuit Background: The lawsuit alleges that defendants misled investors by providing overly optimistic information about Sprouts Farmers Market's growth potential while concealing significant adverse facts related to cautious consumer spending, resulting in investor losses when the truth emerged.
- Law Firm Credentials: Rosen Law Firm specializes in securities class actions and recovered over $438 million for investors in 2019 alone, being ranked first by ISS Securities Class Action Services in 2017, showcasing its strong track record and expertise in this field.
- Investor Guidance: Investors are advised to carefully select law firms with proven success in leadership roles, avoiding those that merely act as intermediaries, to ensure effective legal representation and support in the class action.
See More
Investor Class Action Lawsuit Reminder
- Lawsuit Timeline: A class action against Alexandria Real Estate Equities, Inc. alleges that from January to October 2025, the company failed to disclose the declining value of its life science assets, misleading investors about its prospects, with a lead plaintiff deadline of January 26, 2026.
- Market Impact: The class action for Sprouts Farmers Market, Inc. claims that from June to October 2025, the company misrepresented its customer base's resilience to economic conditions, leading to investor misjudgment on sales growth, with the same deadline of January 26, 2026.
- Competitive Pressure: DeFi Technologies Inc.'s lawsuit reveals that from May to November 2025, the company struggled to execute its arbitrage strategy and underestimated competitive impacts on revenue, with a lead plaintiff deadline of January 30, 2026, potentially leading to unmet revenue guidance.
- Liquidity Issues: The class action against Blue Owl Capital Inc. indicates that from February to November 2025, the company faced liquidity challenges due to BDC redemptions, failing to disclose asset pressures, with a deadline of February 2, 2026, which could affect future operational stability.
See More
