Should You Buy Sprouts Farmers Market Inc (SFM) Today? Analysis, Price Targets, and 2026 Outlook.
Analysis Updated At
2026/01/26
Sprouts Farmers Market Inc (SFM) is not a strong buy at this moment for a beginner investor with a long-term strategy. The technical indicators are bearish, the options data suggests a lack of bullish sentiment, and the recent news highlights negative catalysts such as a class action lawsuit and disappointing Q3 results. While the company has shown strong financial growth in the latest quarter, the overall sentiment and analyst ratings suggest caution. Holding the stock or waiting for a better entry point might be a more prudent approach.
Technical Analysis
The technical indicators are bearish. The MACD is negatively expanding (-0.708), the RSI is neutral at 26.445, and the moving averages are bearish (SMA_200 > SMA_20 > SMA_5). The stock is trading near its key support level of 71.082, with resistance at 81.324.
Analyst Ratings and Price Target Trends
Analysts have mixed ratings. Deutsche Bank resumed coverage with a Hold rating and an $88 price target, citing challenges in the food retail sector. Goldman Sachs and RBC Capital maintain Buy and Outperform ratings, respectively, but have lowered price targets. Other firms like Roth Capital, JPMorgan, and UBS have Neutral ratings with reduced price targets, citing weaker consumer environments and deceleration in sales growth.
Wall Street analysts forecast SFM stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for SFM is 114.33 USD with a low forecast of 77 USD and a high forecast of 160 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
Wall Street analysts forecast SFM stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for SFM is 114.33 USD with a low forecast of 77 USD and a high forecast of 160 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
Current: 70.160

Current: 70.160
