Morgan Stanley Expands Crypto Exposure as Bitcoin Steadies at $90K
Written by Ohris M. Greyoon, Blockchain & Crypto Expert
Source: Coinmarketcap
Updated: Jan 11 2026- Market Stability: Bitcoin's price remains steady at $90K in early January 2026, despite escalating geopolitical tensions involving U.S. actions in Venezuela, indicating a cautious market response to external pressures.
- Institutional Demand: Morgan Stanley expands its crypto exposure by increasing allocations in crypto-related ETFs, although it has not launched its own Bitcoin ETF, reflecting a cautious optimism among financial institutions regarding digital assets and confidence in Bitcoin's potential as a store of value.
- ETF Inflows: Ongoing ETF inflows suggest rising interest from institutional investors in Bitcoin, signaling long-term optimism for this digital asset despite market sentiment being influenced by geopolitical factors.
- Strategic Participation: Morgan Stanley's involvement in the crypto market through the distribution of third-party products allows it to leverage existing infrastructures to minimize risks while capitalizing on the growth of the digital asset market, indicating a focus on potential future developments.
About the author
Ohris M. Greyoon
Ohris M. Greyoon holds a Master’s in Computer Science from MIT and has 10 years of experience in blockchain technology and cryptocurrency markets. A pioneer in decentralized finance (DeFi) analysis, he leads Intellectia’s Crypto News, offering cutting-edge insights into digital assets.
