BlackRock Optimistic on ETFs Driving Growth in Crypto Investments
Written by Ohris M. Greyoon, Blockchain & Crypto Expert
- New Opportunities in Traditional Finance: BlackRock's ETFs provide retail investors with a regulated way to access digital assets, potentially attracting a broader audience to this asset class as they can trade like regular shares.
- Education and Integration: Jay Jacobs, head of ETFs at BlackRock, emphasized that many retail investors are still learning how to incorporate Bitcoin and Ethereum into long-term portfolios, indicating that market education is crucial for future participation.
- Market Confidence Rebound: A recent JPMorgan report suggests that outflows from crypto ETFs may ease in January, indicating that the market could be nearing a bottom, which enhances investor confidence despite significant price volatility over the past year.
- Stable Investor Holdings: Todd Rosenbluth from VettaFi noted that investors using ETFs to gain crypto exposure are largely holding their positions, reflecting confidence in the long-term prospects of crypto assets and signaling that broader retail adoption may be taking shape.
About the author

Ohris M. Greyoon
Ohris M. Greyoon holds a Master’s in Computer Science from MIT and has 10 years of experience in blockchain technology and cryptocurrency markets. A pioneer in decentralized finance (DeFi) analysis, he leads Intellectia’s Crypto News, offering cutting-edge insights into digital assets.





