Adobe Downgraded to Market Perform Amid Rising Competition
Written by Ohris M. Greyoon, Blockchain & Crypto Expert
Source: Coinmarketcap
Updated: Jan 11 2026- Rating Downgrade: BMO Capital Markets downgraded Adobe from Outperform to Market Perform and reduced the price target from $400 to $375, reflecting concerns over intensifying competition that could impact future growth expectations.
- Market Share Erosion: Survey data indicates that over 50% of students and nearly half of freelancers primarily use Canva instead of Adobe Creative Cloud, a trend that could slow Adobe's subscription growth, particularly among younger demographics.
- Valuation Appeal: Although Adobe shares are trading at an expected P/E ratio of approximately 14 times, below historical averages, BMO cautioned that valuation alone may not drive stock upside if competitive threats persist.
- Cautious Market Outlook: Despite Adobe's dominance in professional creative software, the downgrade highlights a shift in investor focus towards user retention and competitive positioning, with the market awaiting new catalysts to reassess Adobe's long-term growth potential.
About the author
Ohris M. Greyoon
Ohris M. Greyoon holds a Master’s in Computer Science from MIT and has 10 years of experience in blockchain technology and cryptocurrency markets. A pioneer in decentralized finance (DeFi) analysis, he leads Intellectia’s Crypto News, offering cutting-edge insights into digital assets.
