WMT News & Events

Walmart announced the availability of 30-minute-or-less delivery across 33 U.S. markets. Customers can shop from more than 100,000 eligible items, including fresh groceries, pantry staples, baby essentials, cold and flu medicine, household supplies, pet food, electronics and prescription delivery. In the first quarter of this year alone, Walmart completed millions of deliveries in 30 minutes or less to more than 19,000 zip codes across the country. The service is available in Austin, Dallas, Denver, Houston, Chicago, St. Louis, Atlanta, Tampa, Oklahoma City and several others, with additional expansion opportunities over time. In these markets, customers will see "Delivery in 30 minutes or less" when the option is available for the address associated with their account. The 30-minute-or-less delivery service is available for a $10 fee for Walmart+ members. "Customers are looking for faster, easier ways to get what they need in the moments that matter. We've been delivering orders in 30 minutes or less for more than a year, and today 26% of our Express Deliveries are already arriving in that timeframe," said Tracy Poulliot, chief e-commerce officer, Walmart U.S. "As customers continue to look for more immediate shopping options, we're making this service more prominent where it's available - helping them get the items they need, right when they need them."

Ryan Mayward, Walmart Connect's (WMT) GM & SVP, said in a blog post that, "Today, we are announcing a more flexible approach to buying offsite retail media, making Walmart Connect's audiences and measurement more accessible across the media landscape. Through partnerships with leading demand-side platforms and supply partners, advertisers can now activate Walmart audiences and use closed-loop measurement when buying media inventory directly from the platforms they already use. Launch partners include Yahoo DSP, beginning with VIZIO inventory made available via Magnite's (MGNI) platform, with additional platform partnerships planned, including more Yahoo DSP integrations and capabilities. This more flexible model reduces workflow duplication and helps streamlines activation while providing access to Walmart's first-party data through a Walmart-controlled data enablement solution. Magnite's supply-side technology can support audience decisioning across multiple DSPs through the same Walmart-controlled data enablement model. Combined with Walmart's closed-loop measurement, this approach helps advertisers scale campaigns more efficiently while maintaining a clearer connection between media exposure and actual Walmart sales outcomes."