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SHOP Should I Buy

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Intellectia

Should You Buy Shopify Inc (SHOP) Today? Analysis, Price Targets, and 2026 Outlook.

Conclusion
Hold
Latest Price
108.850
1 Day change
0.70%
52 Week Range
182.190
Analysis Updated At
2026/06/19
Should I buy Analysis is updated weekly. For real time "Should I Buy" analysis, please sign up to get free answers.

Shopify Inc (SHOP) does not currently present a strong buy opportunity for a beginner investor with a long-term strategy. The technical indicators are bearish, options sentiment leans negative, and while the company has shown strong growth in Q1, the recent price target reductions and lack of significant positive catalysts suggest waiting for a clearer entry point.

Technical Analysis

The technical indicators for SHOP are bearish. The MACD histogram is below 0 and negatively expanding, RSI is neutral at 44.124, and moving averages show a bearish trend (SMA_200 > SMA_20 > SMA_5). The stock is trading below its pivot level of 110.367, with support at 105.458 and resistance at 115.276.

Options Data

Bullish
Open Interest Put-Call Ratio
Bearish
Option Volume Put-Call Ratio

The options data indicates a bearish sentiment with a high put-call volume ratio of 1.62, suggesting more put activity compared to calls. Implied volatility is moderate, with a 30-day IV of 53.85 and an IV percentile of 40.87.

Technical Summary

StrongSellSellNeutralBuyStrongBuydotted line Image
Sell
8
Buy
3

Positive Catalysts

  • Shopify delivered strong Q1 results with 32% constant-currency revenue growth, 35% GMV growth, and mid-teens free cash flow margins. The company's focus on AI and customer acquisition continues to support growth.

Neutral/Negative Catalysts

  • Recent analyst price target reductions reflect concerns about deceleration in growth and tougher comparisons ahead. Technical indicators are bearish, and options sentiment leans negative. No significant insider or hedge fund activity, and no recent congress trading data.

Financial Performance

No detailed financial data available for the latest quarter, but analysts highlight strong Q1 results with robust GMV growth and expanding operating margins.

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

Analysts have lowered price targets across the board, with targets now ranging from $126 to $175. Despite strong Q1 results, concerns about growth deceleration and tougher comps have led to cautious outlooks. Ratings are mixed, with Buy and Outperform ratings from several firms, but also Neutral and Hold ratings from others.

Wall Street analysts forecast SHOP stock price to rise
31 Analyst Rating
Wall Street analysts forecast SHOP stock price to rise
18 Buy
13 Hold
0 Sell
Moderate Buy
Current: 108.090
sliders
Low
140
Averages
180.62
High
200
Current: 108.090
sliders
Low
140
Averages
180.62
High
200
UBS
Neutral
downgrade
$145 -> $130
AI Analysis
2026-05-06
Reason
UBS
Price Target
$145 -> $130
AI Analysis
2026-05-06
downgrade
Neutral
Reason
UBS lowered the firm's price target on Shopify to $130 from $145 and keeps a Neutral rating on the shares.
DA Davidson
Buy
downgrade
$195 -> $140
2026-05-06
Reason
DA Davidson
Price Target
$195 -> $140
2026-05-06
downgrade
Buy
Reason
DA Davidson lowered the firm's price target on Shopify to $140 from $195 and keeps a Buy rating on the shares after its Q1 results. The company's Q2 outlook implies a slight deceleration but no signs of weakness in business fundamentals, the analyst tells investors in a research note. The firm adds that its reduced price target reflects a lower premium to Shopify's growth peers.
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