LiveRamp Launches New Program to Accelerate AI Marketing Transformation
LiveRamp announced LiveRamp Agent Builders, a new program to bring more partner-built agents into its network and accelerate marketers' ability to transform planning, measurement, activation, and data transformation with AI. During LAB's pilot period, brands will have access to agents from all of the AI companies participating in the program, enabling customers to focus on finding tools that create value. LAB's Founding Partners include agent solutions that are already available to LiveRamp's customers, including SemantIQ, which enables health and life sciences marketers to use AI-native workflows within the LiveRamp Clean Room to build, analyze, and activate healthcare provider audiences and generate faster media intelligence; Newton Research, which deploys intelligent agents to unlock unlimited analytics and media optimization across data environments, including LiveRamp's Cross Media Intelligence, turning measurement into insights; Akkio, which enables media teams to move from audience discovery through analysis, segment creation, and activation, all in a single agentic workflow; and Datalinx, which automates the standardization, mapping, and maintenance of client first-party data and taxonomies for use across LiveRamp products.
