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OLPX Should I Buy

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Intellectia

Should You Buy Olaplex Holdings Inc (OLPX) Today? Analysis, Price Targets, and 2026 Outlook.

Conclusion
Hold
Latest Price
2.030
1 Day change
-0.25%
52 Week Range
2.040
Analysis Updated At
2026/04/24
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Olaplex Holdings Inc (OLPX) is not a strong buy at this time for a beginner, long-term investor with $50,000-$100,000 available for investment. The stock is currently trading near the acquisition price of $2.06, which limits upside potential. Additionally, the technical indicators and options data do not suggest a significant upward trend or strong trading sentiment. While the company's financials show improvement, the lack of recent news or catalysts, combined with the acquisition, makes this stock more suitable for holding rather than buying.

Technical Analysis

The stock's MACD is negative and expanding, indicating bearish momentum. The RSI is neutral at 67.38, and moving averages are bullish (SMA_5 > SMA_20 > SMA_200). The stock is trading near its pivot point of $2.03, with resistance at $2.038 and support at $2.023. However, the stock's trend analysis suggests a high probability of decline in the short to medium term.

Options Data

Bullish
Open Interest Put-Call Ratio
Bullish
Option Volume Put-Call Ratio

Technical Summary

StrongSellSellNeutralBuyStrongBuydotted line Image
Sell
3
Buy
10

Positive Catalysts

  • The company's financials show YoY improvement in revenue (+4.35%), net income (+48.89%), and EPS (+100%). Analysts have raised price targets to align with the acquisition price of $2.06.

Neutral/Negative Catalysts

  • The stock is being acquired by Henkel for $2.06 per share, capping its upside potential. Technical indicators show bearish momentum, and options data reflects weak trading sentiment. No recent news or significant trading activity from hedge funds, insiders, or Congress.

Financial Performance

In Q4 2025, revenue increased by 4.35% YoY to $105.1M, net income improved by 48.89% YoY to -$13.1M, and EPS rose by 100% to -$0.02. However, gross margin dropped slightly by 1.03% YoY to 59.65%.

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

Analysts have adjusted price targets to reflect the acquisition price of $2.06. TD Cowen, Barclays, and Telsey Advisory maintain neutral ratings, while Canaccord downgraded the stock to Hold from Buy.

Wall Street analysts forecast OLPX stock price to fall
7 Analyst Rating
Wall Street analysts forecast OLPX stock price to fall
2 Buy
4 Hold
1 Sell
Hold
Current: 2.035
sliders
Low
1.25
Averages
1.98
High
4
Current: 2.035
sliders
Low
1.25
Averages
1.98
High
4
TD Cowen
Hold
maintain
AI Analysis
2026-04-23
Reason
TD Cowen
Price Target
AI Analysis
2026-04-23
maintain
Hold
Reason
TD Cowen raised the firm's price target on Olaplex to $2.06 from $1.40 and keeps a Hold rating on the shares. The firm cites the company's agreement to be acquired by Henkel for the target boost.
Barclays
Equal Weight
maintain
$2
2026-04-14
Reason
Barclays
Price Target
$2
2026-04-14
maintain
Equal Weight
Reason
Barclays raised the firm's price target on Olaplex to $2 from $1.75 and keeps an Equal Weight rating on the shares. The firm adjusted targets in the consumer staples group as part of a Q1 preview. Barclays has "growing caution" on the group into the prints due to higher input costs. In food, there are now "building concerns" around the sustainability of the dividend for certain companies, the analyst tells investors in a research note.
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