Vail Resorts Reports 14.9% Drop in Ski Season Visitors
Vail Resorts reported certain ski season metrics from the beginning of the ski season through April 19, 2026 compared to the same prior year period through April 20, 2025. The reported ski season metrics are for the company's North American destination mountain resorts and regional ski areas, excluding the results of the Australian and European resorts and ski areas. Season-to-date total skier visits were down 14.9% compared to the prior year period. Season-to-date total lift revenue, including an allocated portion of season pass revenue for each applicable period, was down 5.6% compared to the prior year period. Season-to-date ski school revenue was down 12.0% and dining revenue was down 11.7% compared to the prior year period. Retail/rental revenue for North American resort and ski area store locations was down 6.6% compared to the prior year period.
