MMA News & Events

Mixed Martial Arts Group announced an expanded operational role for co-founder John Kavanagh, longtime coach of UFC superstar Conor McGregor, who will lead initiatives focused on converting global MMA fans into active participants across the Company's rapidly scaling ecosystem. The expanded mandate accelerates execution of MMA.INC's core participation thesis: transforming passive viewership into active training, gym participation and platform-driven engagement. With an estimated global fanbase exceeding 700 million, the Company views fan conversion as a primary driver of long-term growth and revenue expansion for the Company and the entire martial arts sector.Kavanagh will spearhead structured conversion strategies anchored in specialized training programs for law enforcement, first responders and military personnel, expanding into youth participation pathways and female-focused programs in collaboration with UFC broadcaster Laura Sanko, supported by scalable online course content.

Mixed Martial Arts announced a strategic partnership with Zebra Athletics to supply co-branded martial arts equipment, gear and apparel across the company's rapidly expanding participation ecosystem. Zebra Athletics will supply premium training equipment, gear and apparel for MMA.INC's TrainAlta programs. For more than 25 years, Zebra Athletics has been delivering martial arts training equipment and flooring solutions used by gyms, dojos and competition venues around the world. The partnership launches initially across Oceania, where both organizations have operational presence, with plans to expand globally.

Mixed Martial Arts Group announced growth in payment transaction volume processed through its BJJLink platform, further extending the momentum highlighted in the Company's recent announcement of 145% year-on-year subscription revenue growth. Since MMA.INC acquired BJJLink in December 2024, transaction volume processed by academies using the platform has grown rapidly, reaching an annualized run-rate of approximately $16.2 million as of February 2026, representing approximately 141% growth when compared to the $6.7 million in total transaction volume recorded during calendar year 2024. BJJLink is a purpose-built digital platform designed specifically for Brazilian Jiu-Jitsu and martial arts academies, enabling gym owners to manage memberships, billing, student engagement, retail sales and event registrations through a single integrated system. Payments are processed through Stripe while BJJLink acts as the engagement and payments orchestration layer, managing recurring subscriptions, customer accounts and operational workflows across academies. The majority of transaction volume on the platform is generated through recurring student memberships, typically ranging from $120 to $200 per month, alongside additional payments for merchandise, seminars, tournaments and special training events.