LITB News & Events

Reports Q1 revenue $52.0M vs. $47.02M last year. "We are very pleased to report our eighth consecutive profitable quarter and a record first-quarter profit of $1.2M since 2022, despite Q1 typically being our seasonally weakest period," commented Jian He, CEO. "This marks our second consecutive quarter of year-over-year revenue growth, with revenues increased by 11% to $52M. Our branded apparel business continued to gain momentum, growing over 81% year over year and accounting for 24% of total revenue, up from 15% in Q1 of 2025. These results reflect the continued progress of our transformation into a global consumer lifestyle company. By offering highly customized products that create deep emotional resonance for festivals, holidays, and special occasions, combined with our brand matrix strategy across women's fashion, golf apparel, and light party dresses, we are driving stronger engagement and customer loyalty. With sustained profitability, disciplined cost control, and an ongoing share repurchase program, we believe we are well positioned to pursue continued revenue and profit growth, as well as greater shareholder value throughout 2026."

Reports Q4 revenue $63.0M vs. $57.75M last year. "We are very pleased to report excellent results for Q4 and full year 2025, which marked our successful transformation into a global consumer lifestyle company," commented Jian He, CEO. "We have engineered a remarkable business turnaround by achieving seven consecutive profitable quarters, with the latest quarterly revenue regaining positive year-over-year growth and profit reaching a record high. Our strategy of evolving the LightInTheBox online platform into a consumer lifestyle company is clearly working...To further complement and strengthen our positioning as a consumer lifestyle company, we adopted a brand matrix strategy by launching three proprietary apparel brands successively since 2024 in women's fashion, golf apparel and light party dress...Our branded apparel business grew over 143% in 2025 and already accounted for 17% of total revenue in 2025. We achieved a full-year gross margin of 65%, the highest level since becoming a public company in 2013, along with positive operating cash flow of $6.2M...End to end AI automation has contributed to a workforce optimization of 58% since 2023. Looking ahead to 2026, we remain committed in our continued transformation to becoming a global consumer lifestyle company and are confident in our ability to deliver overall revenue and profit growth".

LightInTheBox has received positive feedback from customer surveys regarding one of its newly launched Direct-to-Consumer brands. The brand has achieved an average Net Promoter Score of 60, surpassing the industry average for Consumer Services / Catalog / Specialty Distribution, indicating a strong initial reception from customers. This feedback underscores LightInTheBox's strategic shift towards proprietary DTC brands, which has been instrumental in the company's return to profitability, by focusing on in-house design and manufacturing. This shift has not only enhanced customer satisfaction but has also improved the company's financial performance, enabling it to achieve profitability in recent quarters.

Reports Q4 revenue $135.56M vs. $57.75M last year. Jian He, CEO of LightInTheBox, stated, "2024 was a year of transformation for LITB, as we strategically prioritized profitability over growth and transitioned from e-commerce retail into brand-focused apparel design with the launch of our new brands. Through strong strategic execution, we enhanced our margins and overall profitability amid an intensely competitive market."