e.l.f. Brands Launches New Hair Care Line
e.l.f. Brands, a part of e.l.f. Beauty (ELF), inclusive of e.l.f. Cosmetics and e.l.f. SKIN, announced on Monday the launch of e.l.f. Hair. "Debuting with a curated assortment of six prestige-quality products, e.l.f. Hair marks e.l.f.'s newest category extension and an answer to what the community is asking for: e.l.f.fordable luxury," the company said, adding that "What the h.e.l.f.? Starting Tuesday, June 16 on TikTok Shop and with retail partner Target (TGT) on Wednesday, June 24, e.l.f. Hair, which includes six products, will be available to shop."
