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DECK Should I Buy

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Intellectia

Should You Buy Deckers Outdoor Corp (DECK) Today? Analysis, Price Targets, and 2026 Outlook.

Conclusion
Hold
Latest Price
101.250
1 Day change
1.16%
52 Week Range
133.430
Analysis Updated At
2026/03/27
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Deckers Outdoor Corp (DECK) is not a strong buy for a beginner, long-term investor at this moment. While the company has shown solid financial performance and positive analyst sentiment, the technical indicators suggest the stock is currently oversold and in a downtrend. Additionally, insider selling and the lack of significant trading trends among hedge funds indicate caution. Waiting for a clearer reversal in technical trends or more favorable entry points would be prudent.

Technical Analysis

The MACD is negatively expanding, RSI indicates the stock is oversold at 18.011, and moving averages are converging, signaling a lack of strong directional momentum. The stock is trading below key support levels, with S1 at 95.422 and S2 at 92.125, suggesting further downside risk.

Options Data

Neutral
Open Interest Put-Call Ratio
Bearish
Option Volume Put-Call Ratio

Technical Summary

StrongSellSellNeutralBuyStrongBuydotted line Image
Sell
7
Buy
2

Positive Catalysts

  • Analysts have recently upgraded the stock, citing strong sales growth in UGG and HOKA brands.

  • The company raised its guidance and delivered a strong Q3 performance with revenue and EPS growth.

  • UGG's direct-to-consumer sales are improving, supported by consumer interest in new product lines.

Neutral/Negative Catalysts

  • Insiders are selling heavily, with a 781.80% increase in selling activity over the last month.

  • The stock has declined 6.36% in regular market trading, underperforming the S&P

  • Gross margin dropped by 0.85% YoY, indicating some pressure on profitability.

Financial Performance

In Q3 2026, revenue increased by 7.14% YoY to $1.96 billion, net income rose by 5.34% YoY to $481.15 million, and EPS grew by 11.00% YoY to 3.33. However, gross margin declined slightly by 0.85% YoY to 59.84%.

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

Analysts have shown positive sentiment, with multiple upgrades and increased price targets. Recent upgrades include Argus upgrading to Buy and Barclays raising the price target to $143. However, some firms like Goldman Sachs and Bernstein remain cautious, citing margin pressures and soft Q4 guidance.

Wall Street analysts forecast DECK stock price to rise
20 Analyst Rating
Wall Street analysts forecast DECK stock price to rise
8 Buy
9 Hold
3 Sell
Hold
Current: 100.090
sliders
Low
90
Averages
124
High
161
Current: 100.090
sliders
Low
90
Averages
124
High
161
Argus
Hold
to
Buy
upgrade
AI Analysis
2026-02-20
Reason
Argus
Price Target
AI Analysis
2026-02-20
upgrade
Hold
to
Buy
Reason
Argus upgraded Deckers Outdoor to Buy from Hold.
Argus
John Staszak
Hold
to
Buy
upgrade
2026-02-20
Reason
Argus
John Staszak
Price Target
2026-02-20
upgrade
Hold
to
Buy
Reason
Argus analyst John Staszak upgraded Deckers Outdoor to Buy from Hold. The firm cites the management having raised guidance along with its more "reliable" forecasting, the analyst tells investors in a research note. Argus further notes the company's big brands UGG and HOKA continuing to report consistent and strong sales growth.
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