CXM.N News & Events

Sprinklr announced the Spring '26 Release - a major advancement in AI-powered insights, marketing automation, service intelligence, and platform governance. "With the Spring '26 Release, we're taking a major step forward in how enterprises drive outcomes with AI," said Karthik Suri, Chief Product and Corporate Strategy Officer at Sprinklr. "As AI Agents resolve more customer issues autonomously, we're giving teams the transparent, test-backed validation they need to trust and scale them. Paired with a more intuitive AI+ Studio and smarter copilots across the Sprinklr suite, these advancements help brands turn automation into measurable impact - and ultimately into more seamless, personalized moments of customer delight."

Sprinklr and CreatorIQ announced a strategic partnership and integrated solution connecting creator intelligence with enterprise social systems. The company said, "Sprinklr and CreatorIQ's new partnership delivers an integrated solution and a more connected operating model for enterprise marketing - linking creator intelligence, social media management, and paid amplification within a unified ecosystem. The Creator Graph, CreatorIQ's proprietary intelligence infrastructure that processes 123M creator posts per day, will feed directly into Sprinklr's enterprise social media reporting environment, enabling brands to assess creator, organic, and paid performance in one place and better understand their impact on revenue and growth. "