CRTO Should I Buy
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Criteo SA (CRTO) is not a strong buy at the moment for a beginner investor with a long-term strategy. The stock is showing bearish technical indicators, insider selling activity, and weak financial performance in the latest quarter. While analysts maintain a Buy rating with a reduced price target of $30, the company's cautious growth outlook and declining earnings metrics suggest limited upside in the near term. Given the user's impatience and preference for long-term investment, it is better to hold off on buying this stock until there are clearer signs of recovery or positive momentum.
The technical indicators for CRTO are bearish. The MACD histogram is negative and expanding downward, the RSI is at 33.523 (neutral but close to oversold), and the moving averages indicate a bearish trend (SMA_200 > SMA_20 > SMA_5). The stock is trading near its pivot level of 18.359, with support at 17.152 and resistance at 19.566.
Analysts maintain a Buy rating with a price target of $30, indicating potential upside from the current price. Gross margin increased slightly YoY to 54.96%.
Insiders are selling heavily, with a 199.19% increase in selling activity over the last month. Financial performance in Q4 2025 showed a decline in revenue (-2.15% YoY), net income (-32.99% YoY), and EPS (-26.83% YoY). The company's guidance for 2026 indicates flat to minimal growth, with Q1 expected to decline by 9%-11%.
In Q4 2025, revenue dropped to $541.1 million (-2.15% YoY), net income fell to $47.64 million (-32.99% YoY), and EPS declined to $0.9 (-26.83% YoY). Gross margin improved slightly to 54.96% (+0.99% YoY). The company's overall financial performance reflects challenges in growth and profitability.
Benchmark lowered the price target from $38 to $30 while maintaining a Buy rating. Analysts are cautious about the company's 2026 outlook and expect management to provide a clearer baseline for revenue and adjusted EBITDA margin.
