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Build-A-Bear Workshop Inc (BBW) is not a strong buy at the moment for a beginner investor with a long-term strategy. While the company has positive long-term growth potential, current technical indicators, financial performance, and trading sentiment do not suggest an optimal entry point. The stock's recent financial performance shows declining profitability, and technical indicators are neutral to bearish. Analysts maintain a positive long-term outlook, but the lack of immediate catalysts and negative short-term price trend make it prudent to hold off on investing for now.
The MACD histogram is negative (-0.556), indicating bearish momentum, and RSI is neutral at 45.866. Moving averages are converging, suggesting indecision in the market. Key support levels are at 49.21 and 46.668, while resistance levels are at 53.324 and 57.438. The stock has a 60% chance of declining in the next week (-3.44%) and month (-6.66%).

Analysts maintain a long-term positive outlook with a $70 price target, citing merchandising efforts and higher price point products as potential drivers of margin expansion.
Recent financial performance shows a decline in net income (-17.71% YoY), EPS (-15.07% YoY), and gross margin (-0.87% YoY). Tariff impacts are weighing on profitability, and the stock has a bearish short-term trend. No significant insider or hedge fund activity indicates a lack of confidence in the near term.
In Q3 2026, revenue increased by 2.72% YoY to $122.68M, but net income dropped by 17.71% YoY to $8.12M. EPS fell by 15.07% YoY to 0.62, and gross margin declined slightly to 53.65%. Overall, profitability metrics are weakening despite modest revenue growth.
CJS Securities initiated coverage with an Outperform rating and a $70 price target. DA Davidson reduced its price target from $85 to $70 but maintained a Buy rating, citing long-term unit growth potential despite short-term tariff impacts.