Should I Buy WSC? WSC 2026 Analysis

Should You Buy WillScot Holdings Corp (WSC) Today? Analysis, Price Targets, and 2026 Outlook.

Conclusion

Hold

Latest Price

20.190

1 Day change

-0.25%

52 Week Range

39.120

Analysis Updated At

2026/01/26

WillScot Holdings Corp (WSC) is not a strong buy at the moment for a beginner investor with a long-term strategy. The company is facing sluggish growth, declining financial performance, and mixed analyst sentiment. While the valuation may appear attractive to some, the lack of clear positive catalysts and weak technical indicators suggest that holding off on investment is a better approach for now.

Technical Analysis

The technical indicators for WSC are weak. The MACD is negative and expanding downward, the RSI is neutral at 40.388, and moving averages are converging, indicating no clear trend. The stock is trading near its support level (S1: 21.132), but there is no strong indication of a reversal or upward momentum.

Options Data

Bullish

Open Interest Put-Call Ratio

Bearish

Option Volume Put-Call Ratio

Technical Summary

Sell

Buy

Positive Catalysts

NULL identified. The company has no recent strong positive news or signals. Analysts note potential value in the long term, but this is contingent on broader market recovery.

Neutral/Negative Catalysts

Analysts have downgraded the stock, citing sluggish rental rate and revenue growth.
Financial performance in Q3 2025 showed significant declines in revenue (-5.75%), net income (-161.49%), and EPS (-164.86%).
Technical indicators and trading trends are weak, with no clear upward momentum.
Options data shows bearish sentiment with a high put-call volume ratio (2.56).

Financial Performance

In Q3 2025, WillScot's revenue dropped to $566.84M (-5.75% YoY), net income fell to $43.33M (-161.49% YoY), and EPS declined to $0.24 (-164.86% YoY). Gross margin also decreased to 45.37% (-8.55% YoY), reflecting weak operational performance.

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

Analysts have mixed ratings on WSC. Recent downgrades include Baird moving the stock to Neutral and Morgan Stanley lowering it to Equal Weight. Price targets have been adjusted downward, reflecting cautious sentiment. Some analysts still see value in the stock, but recovery is deemed macro-dependent.

8 Analyst Rating

Wall Street analysts forecast WSC stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for WSC is 23.71 USD with a low forecast of 18 USD and a high forecast of 32 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.

5 Buy

3 Hold

0 Sell

Moderate Buy

Current: 20.240

Low

Averages

23.71

High

Current: 20.240

Low

Averages

23.71

High

Baird

Outperform -> Neutral

downgrade

$22 -> $23

AI Analysis

2026-01-21

Reason

Baird

Price Target

$22 -> $23

AI Analysis

2026-01-21

downgrade

Outperform -> Neutral

Reason

Baird downgraded WillScot to Neutral from Outperform with a price target of $23, up from $22.

Baird

Outperform -> Neutral

downgrade

$22 -> $23

2026-01-21

Reason

Baird

Price Target

$22 -> $23

2026-01-21

downgrade

Outperform -> Neutral

Reason

Baird downgraded WillScot to Neutral from Outperform with a price target of $23, up from $22. The firm says the company's rental rate and revenue growth remain "sluggish." Baird's quarterly survey of National Portable Storage Association members suggests a more balanced setup for WillScot into its initial 2026 guidance, the analyst tells investors in a research note. While the company's 2026 estimates have continued to fall, the survey suggests WillScot's "tone likely remains subdued," adds the firm.

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WSC Should I Buy

WSC Should I Buy

Should You Buy WillScot Holdings Corp (WSC) Today? Analysis, Price Targets, and 2026 Outlook.

Technical Analysis

Options Data

Technical Summary

Positive Catalysts

Neutral/Negative Catalysts

Financial Performance

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

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