WEN News & Events

Wendy's is "taking its March Madness game to the next level as the Official Dunks of the NCAA March Madness," the company said. "March Madness is fueled by unforgettable dunks, and Wendy's is bringing that same energy with the most iconic dunk of all - Hot & Crispy Fries in a Classic Frosty," said Lindsay Radkoski, U.S. Chief Marketing Officer for The Wendy's Company. "It's the signature play fans have known and loved for years, and this season we're turning up the excitement with even more crave-worthy ways to enjoy Wendy's all tournament long."

The Wendy's Company announced the finalization of two new franchise agreements that will add more than 60 new Wendy's restaurants in Mexico in the coming years. Wendy's has entered into a franchise agreement with AJ Group to develop 50 new Wendy's restaurants in Mexico City and the states of Mexico, Hidalgo and Morelos. AJ Group is a great partner for Wendy's and brings extensive experience across real estate development and restaurant operations, including a strong portfolio of international food and beverage brands, positively positioning the organization to grow Wendy's in key urban and high-traffic markets. The first new Wendy's restaurant in Mexico City is planned to open this year, establishing a strong foundation for long-term growth in the region. Wendy's has entered into a franchise agreement with WS Pacific to develop 12 new Wendy's restaurants across the states of Sinaloa and Durango, further supporting the brand's expansion in Mexico. WS Pacific is a perfect fit for Wendy's and brings deep experience in operations, construction, and local market development through its diversified business portfolio, a solid foundation on which the group can lean on to successfully grow the Wendy's brand in the region. The first Wendy's in the region is targeted to open by year end, establishing an important foothold for long-term growth.