Tilray Brands Enters Exclusive Licensing Agreement with Carlsberg Group
Tilray Brands announced that it has entered into an exclusive licensing agreement starting January 1, 2027 with the Carlsberg Group, one of the world's premier brewing organizations and among the largest globally by revenue. Under the terms of the agreement, Tilray has been granted a multi-year license to produce, market, sell and distribute Carlsberg, Carlsberg Elephant,1664, and Kronenbourg 1664 Blanc branded beers across all channels in the United States, beginning January 1, 2027. The agreement has an initial five-year term, with an automatic renewal for an additional five years subject to performance criteria.