TAP Should I Buy
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Molson Coors Beverage Co (TAP) is not a strong buy at the moment for a beginner investor with a long-term strategy. While the stock has insider buying activity and some potential for recovery, the negative financial performance, bearish technical indicators, and cautious analyst sentiment suggest holding off on purchasing until clearer positive catalysts emerge.
The MACD is negatively expanding (-0.225), indicating bearish momentum. RSI is neutral at 29.195, but close to oversold levels. Moving averages are bullish (SMA_5 > SMA_20 > SMA_200), suggesting some long-term support. Key support is at $47.676, with resistance at $50.931. Pre-market price of $48.17 is near support, but the overall trend is weak.
Insider buying activity has surged by 4093.25% in the last month, which could indicate confidence from company insiders.
Analysts have lowered price targets, citing cost headwinds, competitive pressures, and a challenging 2026 outlook. Q4 financials showed declining revenue (-2.68% YoY), net income (-17.20% YoY), and EPS (-12.23% YoY). Additionally, the stock dropped 5.6% in pre-market trading following a weak profit forecast for 2026.
In Q4 2025, revenue dropped to $2.66 billion (-2.68% YoY), net income fell to $238.3 million (-17.20% YoY), and EPS declined to $1.22 (-12.23% YoY). Gross margin also decreased to 36.37%, down 4.11% YoY, reflecting cost pressures and weaker operational efficiency.
Analysts are generally cautious, with multiple firms lowering price targets (e.g., Barclays to $47, Jefferies to $45, Evercore ISI to $50). Ratings range from Underweight to Neutral, with only a few Buy ratings. Analysts cite cost headwinds, competitive challenges, and a weak 2026 outlook as key concerns.
