SSP Should I Buy
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E.W. Scripps Co (SSP) is not a good buy for a beginner investor with a long-term strategy at this time. The company is facing significant financial challenges, with declining revenue, net income, and EPS. While technical indicators show some bullish trends, there are no strong positive catalysts or trading signals to support a buy decision. Additionally, the lack of recent news, weak options sentiment, and no recent congress trading data further reduce confidence in this stock as a long-term investment.
The MACD is positive but contracting, indicating weakening momentum. RSI is neutral at 60.842, and moving averages are bullish (SMA_5 > SMA_20 > SMA_200). Key support and resistance levels are Pivot: 4.688, R1: 5.24, S1: 4.136, R2: 5.581, S2: 3.795. Overall, the technical indicators suggest a short-term bullish trend, but not enough to justify a long-term buy.
The only positive catalyst is the recent analyst upgrade by Benchmark, raising the price target to $10 from $8 and maintaining a Buy rating.
Significant financial underperformance in Q4 2025, with revenue down -23.08% YoY, net income down -155.91% YoY, and EPS down -155.07% YoY. Gross margin also dropped significantly by -27.70%. No recent news, congress trading data, or influential figure activity to support the stock.
The company's financials for Q4 2025 show a significant decline in revenue to $560.26M (-23.08% YoY), net income to -$44.91M (-155.91% YoY), and EPS to -0.38 (-155.07% YoY). Gross margin also dropped to 33.9 (-27.70%). These figures indicate poor financial health and declining growth trends.
Benchmark recently raised the price target to $10 from $8 and maintained a Buy rating. However, this is the only analyst action, and it does not outweigh the company's poor financial performance and lack of other positive catalysts.
