Should I Buy SSP? SSP 2026 Analysis

Should You Buy E W Scripps Co (SSP) Today? Analysis, Price Targets, and 2026 Outlook.

Conclusion

Hold

Latest Price

3.460

1 Day change

2.98%

52 Week Range

4.980

Analysis Updated At

2026/01/26

E.W. Scripps Co (SSP) is not a strong buy for a beginner, long-term investor at the moment. The company's financial performance is weak, with significant declines in revenue, net income, and EPS. Technical indicators do not suggest a clear upward trend, and there are no strong positive catalysts or trading signals. While analysts have slightly raised the price target, the overall sentiment remains neutral. Given the lack of strong growth prospects and the absence of recent positive news or influential trading activity, it is better to hold off on investing in this stock for now.

Technical Analysis

The stock is in a neutral to bearish technical position. The MACD histogram is negative and contracting, RSI is at 26.564 (neutral zone), and moving averages are converging without a clear trend. Key support levels are at 3.388 and 3.273, with resistance at 3.763 and 3.878. The pre-market price of $3.45 is below the pivot level of 3.576, indicating potential weakness.

Options Data

Bullish

Open Interest Put-Call Ratio

Bullish

Option Volume Put-Call Ratio

Options data shows a low put-call ratio, indicating a bullish sentiment in the options market. However, this is not supported by other indicators or fundamentals.

Technical Summary

Sell

Buy

Positive Catalysts

Analysts raised the price target from $3 to $3.90, citing constructive fundamentals and potential industry consolidation in 2026.

Neutral/Negative Catalysts

The company's financial performance in Q3 2025 was significantly negative, with revenue down 18.64% YoY, net income down 248.40% YoY, and EPS down 244.83% YoY. Gross margin also dropped by 24.83%. There is no recent news or significant insider/hedge fund activity to support a positive outlook.

Financial Performance

In Q3 2025, the company reported revenue of $525.85M (-18.64% YoY), net income of -$49.02M (-248.40% YoY), EPS of -0.42 (-244.83% YoY), and a gross margin of 33.72% (-24.83% YoY). These figures indicate a significant decline in financial health.

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

Wells Fargo raised the price target to $3.90 from $3 and maintained an Equal Weight rating. Analysts believe industry consolidation could benefit the company, but the overall sentiment remains neutral.

3 Analyst Rating

Wall Street analysts forecast SSP stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for SSP is 7 USD with a low forecast of 3 USD and a high forecast of 10 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.

2 Buy

1 Hold

0 Sell

Moderate Buy

Current: 3.360

Low

Averages

High

Current: 3.360

Low

Averages

High

Wells Fargo

Equal Weight

maintain

AI Analysis

2026-01-22

Reason

Wells Fargo

Price Target

AI Analysis

2026-01-22

maintain

Equal Weight

Reason

Wells Fargo raised the firm's price target on E.W. Scripps to $3.90 from $3 and keeps an Equal Weight rating on the shares. Last year the FCC and Broadcast industry got started on consolidation, and the firm expects a continuation in 2026. Wells thinks fears that the status quo remains are overdone, and believes fundamentals remain constructive.

Wells Fargo

Steven Cahall

Equal Weight

downgrade

$4 -> $3

2025-08-11

Reason

Wells Fargo

Steven Cahall

Price Target

$4 -> $3

2025-08-11

downgrade

Equal Weight

Reason

Wells Fargo analyst Steven Cahall lowered the firm's price target on E.W. Scripps to $3 from $4 and keeps an Equal Weight rating on the shares. While ops and estimates are trending favorably, the potential tie-up of would-be acquirers will create pressure on valuations for smaller Broadcasters like E.W. Scripps, the firm says. Wells' 2025/2026 EBITDA is flat vs. prior.

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SSP Should I Buy

SSP Should I Buy

Should You Buy E W Scripps Co (SSP) Today? Analysis, Price Targets, and 2026 Outlook.

Technical Analysis

Options Data

Technical Summary

Positive Catalysts

Neutral/Negative Catalysts

Financial Performance

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

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