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SRAD Should I Buy

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Intellectia

Should You Buy Sportradar Group AG (SRAD) Today? Analysis, Price Targets, and 2026 Outlook.

Conclusion
Hold
Latest Price
16.740
1 Day change
-0.18%
52 Week Range
32.220
Analysis Updated At
2026/03/27
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Sportradar Group AG (SRAD) does not present a compelling buy opportunity for a beginner, long-term investor at this time. The technical indicators are neutral to bearish, options sentiment is weak, and the financial performance shows significant net income decline despite revenue growth. While there are positive catalysts such as the launch of Playradar and strong gross margins, the lack of strong trading signals and mixed analyst sentiment suggest holding off on purchasing this stock.

Technical Analysis

The MACD is negatively expanding, RSI is neutral at 34.544, and moving averages are converging, indicating no clear bullish momentum. The stock is trading near its S1 support level of 17.868, with a pre-market price of 17.8, suggesting potential downside risk.

Options Data

Bullish
Open Interest Put-Call Ratio
Bullish
Option Volume Put-Call Ratio

Options data indicates bearish sentiment with a low put-call ratio and relatively low call volume compared to historical averages.

Technical Summary

StrongSellSellNeutralBuyStrongBuydotted line Image
Sell
9
Buy
4

Positive Catalysts

  • Sportradar launched its new iGaming brand, Playradar, which could drive future growth. The company also filed its FY 2025 annual report, enhancing transparency. Gross margins have significantly improved to 82.41%, showcasing operational efficiency.

Neutral/Negative Catalysts

  • Analysts have lowered price targets across the board, citing FX headwinds, slowing core business growth, and broader market uncertainties. Pre-market price is down by -1.28%, reflecting weak investor sentiment.

Financial Performance

In Q4 2025, revenue increased by 20.13% YoY to $368.89M, but net income dropped by -504.13% YoY to $4.4M. EPS remained flat at 0.01, and gross margins improved significantly to 82.41%, up 79.11% YoY.

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

Analysts have mixed ratings with several firms lowering price targets. Deutsche Bank and BofA maintain Buy ratings, citing strong EBITDA growth and operational momentum. However, others like Morgan Stanley and Goldman Sachs have neutral or equal weight ratings, citing market uncertainties and slowing growth in core business areas.

Wall Street analysts forecast SRAD stock price to rise
14 Analyst Rating
Wall Street analysts forecast SRAD stock price to rise
13 Buy
1 Hold
0 Sell
Strong Buy
Current: 16.770
sliders
Low
26
Averages
32.17
High
37
Current: 16.770
sliders
Low
26
Averages
32.17
High
37
Morgan Stanley
Equal Weight
downgrade
$26 -> $24
AI Analysis
2026-03-25
Reason
Morgan Stanley
Price Target
$26 -> $24
AI Analysis
2026-03-25
downgrade
Equal Weight
Reason
Morgan Stanley lowered the firm's price target on Sportradar to $24 from $26 and keeps an Equal Weight rating on the shares. The firm adjusted its 2026-28 forecasts to reflect Q4 earnings results, the latest industry trends and the latest forex moves, noting that its estimates move modestly, but its longer-term forecasts are largely unchanged.
BofA
Shaun Kelley
Buy
downgrade
$31 -> $25
2026-03-04
Reason
BofA
Shaun Kelley
Price Target
$31 -> $25
2026-03-04
downgrade
Buy
Reason
BofA analyst Shaun Kelley lowered the firm's price target on Sportradar to $25 from $31 and keeps a Buy rating on the shares. The firm lowered its 2026 EBITDA estimate by 1% following the company's Q4 report and lowered its multiple to reflect a market re-rating.
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