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SO Should I Buy

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Intellectia

Should You Buy Southern Co (SO) Today? Analysis, Price Targets, and 2026 Outlook.

Conclusion
Buy
Latest Price
96.270
1 Day change
-1.01%
52 Week Range
100.830
Analysis Updated At
2026/03/06
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Southern Co (SO) is a good buy for a beginner investor with a long-term strategy and $50,000-$100,000 available for investment. The stock shows strong support from analysts, positive technical indicators, and hedge fund buying trends. While recent financial performance shows a decline in net income and EPS, the company's revenue growth and favorable regulatory environment make it a solid long-term utility investment.

Technical Analysis

The technical indicators are positive. The MACD is above 0, showing bullish momentum, and the RSI is neutral at 63.938. The moving averages are bullish (SMA_5 > SMA_20 > SMA_200), and the stock is trading near its resistance level of 97.796, indicating potential for further upside.

Options Data

Bullish
Open Interest Put-Call Ratio
Bullish
Option Volume Put-Call Ratio

The low Option Volume Put-Call Ratio (0.3) indicates bullish sentiment, with more call options being traded relative to puts. The implied volatility is moderate, suggesting stable market expectations.

Technical Summary

StrongSellSellNeutralBuyStrongBuydotted line Image
Sell
3
Buy
7

Positive Catalysts

  • Evercore ISI and KeyBanc upgrades with increased price targets and bullish outlooks.

  • Hedge funds are significantly increasing their holdings, with a 213.85% rise in buying activity.

  • Favorable regulatory environment and strategic economic development program.

Neutral/Negative Catalysts

  • Decline in net income (-22.10%) and EPS (-22.92%) in the latest quarter.

  • Gross margin dropped by 9.22%, indicating potential cost pressures.

Financial Performance

In Q4 2025, revenue increased by 10.09% YoY, indicating strong demand. However, net income and EPS dropped significantly (-22.10% and -22.92%, respectively), and gross margin declined by 9.22%. Despite these setbacks, the company has a favorable long-term growth outlook.

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

Analysts are bullish on Southern Co. Evercore ISI upgraded the stock to Outperform with a price target of $111, citing it as a core utility holding. KeyBanc also upgraded the stock, citing improved earnings growth outlook. Multiple firms have raised price targets, reflecting confidence in the company's growth potential.

Wall Street analysts forecast SO stock price to fall
17 Analyst Rating
Wall Street analysts forecast SO stock price to fall
4 Buy
11 Hold
2 Sell
Hold
Current: 97.250
sliders
Low
45
Averages
92.34
High
109
Current: 97.250
sliders
Low
45
Averages
92.34
High
109
TD Cowen
Shelby Tucker
Buy
maintain
$108 -> $112
AI Analysis
2026-03-06
New
Reason
TD Cowen
Shelby Tucker
Price Target
$108 -> $112
AI Analysis
2026-03-06
New
maintain
Buy
Reason
TD Cowen analyst Shelby Tucker raised the firm's price target on Southern Company to $112 from $108 and keeps a Buy rating on the shares. The firm said its DOE loan guarantee is both a financing win and a political validation of its "growth drives affordability" strategy. The company insists that large load growth is accretive to customers, with minimum bill contracts covering system costs and helping relief rate. With affordability mostly off the table, a higher premium seems appropriate.
Evercore ISI
In Line -> Outperform
upgrade
$103 -> $111
2026-03-05
New
Reason
Evercore ISI
Price Target
$103 -> $111
2026-03-05
New
upgrade
In Line -> Outperform
Reason
Evercore ISI upgraded Southern Company to Outperform from In Line with a price target of $111, up from $103.
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