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Access earnings results, analyst expectations, report, slides, earnings call, and transcript.
Snap Inc. demonstrated strong financial performance with increased revenue, improved EBITDA, and reduced net loss. The Q&A section revealed solid strategies for growth, especially in AI and advertising. However, some uncertainties exist, particularly regarding the Perplexity partnership and regulatory impacts. Overall, the optimistic guidance and strategic investments suggest a positive stock price movement.
Daily Active Users (DAU) 477 million, an increase of 34 million or 8% year-over-year. Growth attributed to the company's long-term strategy to grow its global community.
Monthly Active Users (MAU) 943 million, an increase of 60 million or 7% year-over-year. Growth driven by momentum in user engagement.
Revenue $1.51 billion, an increase of 10% year-over-year. Growth driven by improved advertising demand and expansion of direct revenue streams.
Direct Response Advertising Revenue Increased 8% year-over-year and 13% quarter-over-quarter. Growth driven by small- and medium-sized business customers and improved direct response advertising performance.
Other Revenue (including Snapchat+ subscription) $190 million, an increase of 54% year-over-year. Growth driven by Snapchat+ subscription revenue and premium offerings.
Adjusted EBITDA $182 million, an improvement of $50 million year-over-year. Growth attributed to disciplined investment alignment and operating leverage.
Free Cash Flow $93 million, reflecting progress towards sustained profitability.
Net Loss $104 million, reduced by more than 30% year-over-year. Improvement due to revenue growth and cost management.
Advertising Revenue $1.32 billion, an increase of 5% year-over-year. Growth driven by demand for pixel purchase and app purchase optimizations, and SMB client segment strength.
Infrastructure Costs per DAU $0.85, up from $0.84 year-over-year. Increase driven by investments in machine learning and AI compute.
Adjusted Gross Margin 55%, up from 54% year-over-year. Improvement due to efficient scaling of adjusted cost of revenue.
Personnel Costs Increased 12% year-over-year, driven by an 8% increase in headcount and higher legal costs.
Snapchat+ subscription revenue: Increased 54% year-over-year to $190 million in Q3, reaching an annualized run rate of more than $750 million.
AI-powered experiences: Introduced in Lens+ and Platinum bundles, delivering incremental value to engaged community members.
New features: Launched Infinite retention, Homesafe, Snapchat keyboard, and Custom Moji to enhance user experience.
Generative AI tools: Introduced Imagine Lens, AI Face Swap Lens, and AI Clips for enhanced creativity and user engagement.
AR and AI advancements: Snap OS 2.0 launched with features like Snap Cloud and Commerce Kit to support AR and AI experiences.
Advertising revenue: Increased 5% year-over-year to $1.32 billion in Q3, driven by growth in DR advertising and SMB clients.
Regional growth: Advertising revenue grew 12% in Europe and 13% in Rest of World, while North America lagged with 1% growth.
Sponsored Snaps and Promoted Places: New ad formats showing strong performance, with Sponsored Snaps achieving up to 22% higher conversions.
Direct revenue: Expanded premium tiers like Lens+ and Platinum bundles, contributing to revenue growth.
Adjusted EBITDA: Delivered $182 million in Q3, an improvement of $50 million year-over-year.
Free cash flow: Generated $93 million in Q3, with $414 million over the trailing 12 months.
Cost efficiency: Reduced adjusted operating expenses and improved gross margin to 55% in Q3.
User engagement initiatives: Focused on improving ARPU through monetization strategies like Sponsored Snaps and memory storage plans.
Regulatory compliance: Preparing for platform-level age verification and adapting to regulations like Australia's social media minimum age bill.
AI partnership: Partnered with Perplexity AI for conversational search integration, expected to contribute $400 million in 2026.
Engagement Trade-offs: The introduction of monetization initiatives such as Snapchat+, Sponsored Snaps, and Promoted Places may lead to adverse impacts on user engagement metrics as these features are rolled out globally.
Infrastructure Cost Adjustments: Testing changes to infrastructure to lower costs in regions with less long-term monetization potential could result in reduced engagement in these areas.
Age Verification Compliance: Upcoming platform-level age verification and regulatory compliance measures, such as Australia's social media minimum age bill, are expected to negatively impact user engagement metrics.
Regulatory and Policy Risks: Government restrictions on internet services and evolving regulations in various jurisdictions may adversely affect user engagement and growth.
North America Revenue Growth Challenges: The large client solutions business in North America posted a modest decline, posing a headwind to overall revenue growth.
Ad Revenue Pressure: Increased inventory from Sponsored Snaps has initially put downward pressure on platform-wide eCPMs, affecting advertising revenue.
Legal and Compliance Costs: Higher legal costs, including litigation and regulatory compliance-related expenses, are contributing to increased operating expenses.
Revenue Guidance for Q4 2025: Snap projects Q4 revenue to be in the range of $1.68 billion to $1.71 billion, implying year-over-year growth of 8% to 10%.
Cost Structure Guidance: Infrastructure costs are expected to rise modestly in Q4 to between $420 million and $435 million. Adjusted operating expenses for the full year are estimated to be near the low end of the reduced range of $2.65 billion to $2.7 billion. Stock-based compensation and related expenses are projected to come within a further reduced range of $1.08 billion to $1.1 billion for the full year.
Adjusted EBITDA Guidance: Adjusted EBITDA for Q4 is estimated to be between $280 million and $310 million.
Engagement Metrics Outlook: Snap anticipates a potential decline in daily active users (DAU) in Q4 due to internal initiatives like monetization strategies and external factors such as regulatory changes and platform-level age verification.
Monetization and Revenue Growth: Snap plans to continue focusing on improving average revenue per user through initiatives like Snapchat+, Sponsored Snaps, Promoted Places, and Lens+ offerings. These are expected to strengthen top-line performance but may have trade-offs with engagement.
AI and AR Investments: Snap is advancing its AI and AR capabilities, including the rollout of generative AI features and the development of AR glasses (Specs) set to launch publicly next year. These investments aim to enhance user engagement and long-term growth.
Regulatory and Compliance Impact: Snap is preparing for platform-level age verification and adapting to regulations like Australia's social media minimum age bill, which may negatively impact engagement metrics in certain jurisdictions.
Partnership with Perplexity AI: Snap will integrate Perplexity AI's conversational search into Snapchat starting in early 2026, with expected revenue contributions from the partnership beginning in 2026.
Share Repurchase Program: Snap Inc. has authorized a new share repurchase program in the amount of $500 million. This decision is aimed at opportunistically managing the company's share count for the benefit of long-term shareholders.
Snap Inc. demonstrated strong financial performance with increased revenue, improved EBITDA, and reduced net loss. The Q&A section revealed solid strategies for growth, especially in AI and advertising. However, some uncertainties exist, particularly regarding the Perplexity partnership and regulatory impacts. Overall, the optimistic guidance and strategic investments suggest a positive stock price movement.
The earnings call reflects a positive sentiment with strong financial performance, product development, and market strategy. The Q&A highlights promising growth in Snapchat+ and ad revenue, despite some uncertainties in auction pricing and management's vague responses. However, the overall focus on AR, strong engagement metrics, and strategic initiatives indicate a positive outlook. The stock-based compensation reduction and strong financial flexibility further enhance the positive sentiment, leading to an expected stock price increase in the range of 2% to 8%.
The earnings call presents mixed signals. Financial performance shows positive growth in revenue and reduced losses, but challenges persist in advertising demand and macroeconomic conditions. The Q&A reveals management's cautious stance and some unclear responses. Despite positive trends in North America and strategic cost management, the lack of strong guidance and macroeconomic uncertainties balance the positives, leading to a neutral sentiment. The stock price is likely to remain stable within a -2% to 2% range over the next two weeks.
The earnings call reveals a mix of positive and negative elements. Financial performance shows revenue growth and improved EBITDA, but the cautious guidance and macroeconomic uncertainties weigh negatively. The Q&A highlights growth in North America and new product directions but also mentions headwinds in advertising. Share repurchases are a positive factor. Overall, the mixed signals and lack of strong guidance suggest a neutral impact on the stock price.
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