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Access earnings results, analyst expectations, report, slides, earnings call, and transcript.
The earnings call reflects a positive sentiment with strong financial performance, product development, and market strategy. The Q&A highlights promising growth in Snapchat+ and ad revenue, despite some uncertainties in auction pricing and management's vague responses. However, the overall focus on AR, strong engagement metrics, and strategic initiatives indicate a positive outlook. The stock-based compensation reduction and strong financial flexibility further enhance the positive sentiment, leading to an expected stock price increase in the range of 2% to 8%.
Monthly Active Users (MAU) Reached 932 million in Q2, an increase of 64 million or 7% year-over-year. This growth is attributed to the company's efforts to grow its community and enhance user engagement.
Revenue Increased 9% year-over-year to $1.34 billion in Q2. Growth was driven by the continued growth of small and medium customers and delivery against lower funnel objectives.
Snapchat+ Subscribers Approached 16 million in Q2, growing 64% year-over-year. This growth was the primary driver of other revenue, which reached an annualized run rate of nearly $700 million.
Adjusted EBITDA Delivered $41 million in Q2, compared to $55 million in Q2 of the prior year. The decline reflects increased costs and investments in strategic priorities.
Free Cash Flow Generated $24 million in Q2, reflecting progress towards profitability and consistent cash flow generation.
Cash and Marketable Securities Ended the quarter with $2.9 billion, providing financial flexibility for future investments.
Daily Active Users (DAU) Reached 469 million in Q2, an increase of 37 million or 9% year-over-year. Growth was observed across North America, Europe, and the Rest of the World.
Advertising Revenue Reached $1.174 billion in Q2, up 4% year-over-year. Growth was driven by strong demand for direct response (DR) advertising and contributions from Sponsored Snaps.
Other Revenue Increased 64% year-over-year to $171 million in Q2, driven by Snapchat+ subscriptions and the introduction of Lens+.
Infrastructure Costs per DAU Was $0.84 in Q2, within the full-year guidance range of $0.82 to $0.87. The increase was due to investments in machine learning and AI models.
Net Loss Reported a net loss of $263 million in Q2, compared to a net loss of $249 million in Q2 of the prior year. The increase in net loss reflects higher interest expenses and other costs.
Lens+: Introduced a new Snapchat+ subscription tier offering exclusive AI video lenses, emoji game lenses, and early access to new features.
Snapchat on Apple Watch: Launched the Snapchat app on Apple Watch, enabling users to preview messages and respond using various input methods.
AR Glasses (Specs): Announced plans to launch lightweight standalone AR glasses in 2026, featuring advanced AI and spatial intelligence.
Saturn Acquisition: Acquired Saturn, a social calendar app for high school and college students, to integrate calendaring expertise into Snapchat.
Monthly Active Users (MAU): Reached 932 million MAU, a 7% year-over-year increase, moving closer to the goal of 1 billion users.
Spotlight Engagement: Spotlight reached over 550 million MAU, with time spent growing 23% year-over-year.
Snapchat+ Subscribers: Approached 16 million subscribers, driving other revenue growth by 64% year-over-year to an annualized run rate of nearly $700 million.
Revenue Growth: Revenue increased 9% year-over-year to $1.34 billion, driven by small and medium customers and lower funnel objectives.
Free Cash Flow: Generated $24 million in free cash flow and ended the quarter with $2.9 billion in cash and marketable securities.
Ad Platform Enhancements: Improved AI and ML capabilities, leading to better ad performance and a 25% year-over-year growth in purchase-related ad revenue.
Engineering Team Restructuring: Reorganized engineering teams to align with business priorities, with core applications and monetization teams reporting to different leaders.
AR Platform Investment: Committed over $3 billion in 11 years to develop a vertically integrated AR platform, with plans to launch Specs in 2026.
Sponsored Snaps: Expanded Sponsored Snaps globally, contributing to incremental conversions and new revenue opportunities.
Ad Platform Issue: A change to the ad platform caused some campaigns to clear the auction at substantially reduced prices, negatively impacting advertising revenue growth. This issue has since been reverted, but it caused temporary disruptions.
Economic Headwinds: The timing of Ramadan and other de minimis changes impacted revenue growth, reflecting sensitivity to external economic and cultural factors.
Declining eCPM: Average eCPM declined 10% year-over-year due to increased supply from Sponsored Snaps and other factors, which could pressure revenue growth if demand does not scale proportionally.
Regulatory and Legal Costs: Higher legal costs, including litigation and regulatory compliance-related expenses, contributed to increased operating expenses, posing a financial burden.
Infrastructure Costs: Investments in machine learning and AI models have increased infrastructure costs, which could strain margins if revenue growth does not keep pace.
Headcount Growth: A 10% year-over-year increase in full-time headcount has driven up personnel costs, which may impact profitability if not managed effectively.
AR Investment Risks: Significant investments in augmented reality, including $3 billion over 11 years, carry risks if the technology does not achieve widespread adoption or fails to generate expected returns.
Competitive Pressures: The crowded digital landscape and competition for Gen Z and Millennial audiences could impact user growth and advertiser interest.
Monetization Challenges: New ad formats like Sponsored Snaps are still building demand, and their initial rollout has reduced auction contestation, potentially impacting short-term revenue.
Global Economic Sensitivity: Revenue growth is sensitive to global economic conditions, as evidenced by the impact of Ramadan and other external factors.
Q3 Revenue Guidance: Snap Inc. anticipates Q3 revenue to be in the range of $1.475 billion to $1.505 billion.
Daily Active Users (DAU) Growth: The company expects DAU to reach approximately 476 million in Q3 2025.
Infrastructure Cost per DAU: Snap Inc. maintains its full-year guidance range of $0.82 to $0.87 per quarter, expecting to be in the top half of this range in Q3 due to investments in ML and AI infrastructure.
Adjusted Operating Expenses: The company maintains its full-year guidance range of $2.65 billion to $2.7 billion.
Stock-Based Compensation: Snap Inc. has lowered its full-year cost guidance for stock-based compensation to a range of $1.1 billion to $1.13 billion, reflecting a $30 million reduction at the midpoint.
Adjusted EBITDA: The company estimates adjusted EBITDA to be between $110 million and $135 million in Q3 2025.
Share Repurchase: As part of our efforts to responsibly manage the impact of SBC on our share count, we repurchased 30 million shares at a cost of $243 million in Q2.
Snap Inc. demonstrated strong financial performance with increased revenue, improved EBITDA, and reduced net loss. The Q&A section revealed solid strategies for growth, especially in AI and advertising. However, some uncertainties exist, particularly regarding the Perplexity partnership and regulatory impacts. Overall, the optimistic guidance and strategic investments suggest a positive stock price movement.
The earnings call reflects a positive sentiment with strong financial performance, product development, and market strategy. The Q&A highlights promising growth in Snapchat+ and ad revenue, despite some uncertainties in auction pricing and management's vague responses. However, the overall focus on AR, strong engagement metrics, and strategic initiatives indicate a positive outlook. The stock-based compensation reduction and strong financial flexibility further enhance the positive sentiment, leading to an expected stock price increase in the range of 2% to 8%.
The earnings call presents mixed signals. Financial performance shows positive growth in revenue and reduced losses, but challenges persist in advertising demand and macroeconomic conditions. The Q&A reveals management's cautious stance and some unclear responses. Despite positive trends in North America and strategic cost management, the lack of strong guidance and macroeconomic uncertainties balance the positives, leading to a neutral sentiment. The stock price is likely to remain stable within a -2% to 2% range over the next two weeks.
The earnings call reveals a mix of positive and negative elements. Financial performance shows revenue growth and improved EBITDA, but the cautious guidance and macroeconomic uncertainties weigh negatively. The Q&A highlights growth in North America and new product directions but also mentions headwinds in advertising. Share repurchases are a positive factor. Overall, the mixed signals and lack of strong guidance suggest a neutral impact on the stock price.
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