SCOR News & Events

Comscore announced agreements with more than 15 broadcast clients, "underscoring a growing demand for local measurement built for national decisioning and a modern currency that reflects more complex audience behavior," the company said. Station groups who have renewed or extended, or initiated relationships with Comscore include Allen Media Group, Cowles Montana Media including KHQ-TV, Cox Media Group, Cunningham Broadcasting Corporation, Community Television Inc., Dominion Broadcasting, Hubbard Broadcasting, Rincon, Sinclair Broadcast Group, The E.W. Scripps Company and Thomas Broadcasting.

MRI-Simmons, a joint venture majority-owned by NIQ, and NIQ (NIQ) announced that they have joined Comscore's (SCOR) Data Partner Network, a new initiative that enables data providers to transform ID-based datasets into scalable, privacy-forward contextual audiences using Proximic's proprietary predictive technology. Proximic by Comscore launched the Data Partner Network to bring ID-free targeting to the media ecosystem-empowering advertisers to reach consumers at scale, publishers to unlock smarter monetization, and data providers to future-proof their business. MRI-Simmons and NIQ now join the Data Partner Network, collaborating with Proximic to inform contextual targeting segments using research-driven audience insights, which are made available through leading programmatic platforms.

Comscore and Yahoo DSP announced a first-to-market partnership to enhance political advertising effectiveness across Connected TV, CTV, with the launch of Proximic Political Audiences. The partnership is designed to support leading political activation partners, including MiQ's dedicated political division, enabling agencies and campaigns to operationalize Proximic Political Audiences at scale across premium CTV inventory. "Political campaigns can't afford to treat linear and streaming as separate worlds," said Rachel Gantz, Managing Director, Proximic by Comscore. "By bringing linear exposure data into streaming, Proximic and Yahoo are helping advertisers connect the dots across screens, turning fragmented impressions into coordinated, more effective voter reach that makes every ad dollar work harder."

Comscore announced that content-level audio contextual and ID-free audience targeting and cross-platform campaign audio measurement are now available in The Trade Desk platform. "By combining Proximic by Comscore's AI-powered contextual solutions with Comscore's planning and measurement expertise, this launch provides advertisers with new capabilities to plan, target, and measure audio inventory - including streaming audio and podcasts. As audio continues to grow as a mainstream channel, this integration helps advertisers demonstrate the incremental reach and performance audio delivers alongside other digital and linear platforms," the company said