Should I Buy RGR? RGR 2026 Analysis

Should You Buy Sturm Ruger & Company Inc (RGR) Today? Analysis, Price Targets, and 2026 Outlook.

Conclusion

Hold

Latest Price

37.050

1 Day change

-1.25%

52 Week Range

48.210

Analysis Updated At

2026/01/26

Sturm Ruger & Company Inc (RGR) is not an ideal buy for a beginner investor with a long-term strategy right now. Despite potential positive catalysts from easing gun regulations and bullish retail sentiment, the company's financial performance has been weak, with significant drops in net income, EPS, and gross margin. Additionally, technical indicators and trading signals do not strongly support a buy decision at this time.

Technical Analysis

The MACD histogram is positive at 0.159, indicating a bullish trend, but it is contracting, suggesting weakening momentum. RSI is neutral at 61.458, and moving averages are converging, showing no clear trend. The stock is trading near its pivot level of 37.444, with resistance at 38.281 and support at 36.607.

Options Data

Bullish

Open Interest Put-Call Ratio

Bullish

Option Volume Put-Call Ratio

Technical Summary

Sell

Buy

Positive Catalysts

Easing gun regulations and potential policy changes could boost firearm sales.
Bullish retail sentiment for Sturm Ruger.
Political support for reversing restrictive gun policies under the Trump administration.

Neutral/Negative Catalysts

Weak financial performance in Q3 2025, with significant declines in net income (-66.61%), EPS (-86.49%), and gross margin (-18.50%).
Neutral trading sentiment from hedge funds and insiders.
No strong technical or proprietary trading signals to support a buy decision.

Financial Performance

In Q3 2025, revenue increased by 3.66% YoY to $126.77M, but net income dropped by 66.61% YoY to $1.58M. EPS fell by 86.49% YoY to 0.1, and gross margin declined by 18.50% to 15.11%.

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

No recent analyst rating or price target changes available for evaluation.

1 Analyst Rating

Wall Street analysts forecast RGR stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for RGR is 41 USD with a low forecast of 41 USD and a high forecast of 41 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.

1 Buy

0 Hold

0 Sell

Moderate Buy

Current: 37.520

Low

Averages

High