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RGR Overview

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$
0.000
0.000(0.000%)
At close
0.000(0.000%)Aft-market
ET
$
0.000
0.000(0.000%)
At close
0.000(0.000%)Aft-market
ET
OverviewStock Price PredictionTechnicalValuationFinancialsEarningsShould I BuyNews & Events
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Intellectia

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High
38.965
Open
38.360
VWAP
38.65
Vol
175.22K
Mkt Cap
614.17M
Low
38.020
Amount
6.77M
EV/EBITDA(TTM)
49.34
Total Shares
15.94M
EV
521.64M
EV/OCF(TTM)
9.61
P/S(TTM)
0.79
Sturm, Ruger & Company, Inc. is a manufacturer of rugged firearms for the commercial sporting market. The Company's segments include firearms and castings. The firearms segment manufactures and sells rifles, pistols and revolvers principally to a number of federally-licensed, independent wholesale distributors primarily located in the United States. The Company also manufactures and sells accessories and replacement parts for its firearms. It primarily offers products in three industry product categories: rifles, pistols and revolvers. The castings segment manufactures and sells investment castings made from steel alloys and metal injection molding (MIM) parts for internal use in the firearms segment. The castings and MIM parts are sold to outside customers, either directly or through manufacturers’ representatives. With products made in United States, the Company offers consumers almost 800 variations of more than 40 product lines, across both the Ruger and Marlin brands.
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Events Timeline

(ET)
2026-03-10
12:40:00
Beretta Holding Clarifies Investment Negotiations with Ruger
select
2026-03-09 (ET)
2026-03-09
09:40:00
Sturm, Ruger Responds to Beretta's Board Nomination
select
2026-03-02 (ET)
2026-03-02
16:10:00
Ruger Reports Q4 Revenue of $151.1M
select
2026-02-26 (ET)
2026-02-26
09:50:00
Beretta Nominates Four Independent Director Candidates to Restructure Ruger Board
select
2026-01-19 (ET)
2026-01-19
20:50:00
Justice Department Considers Loosening Gun Regulations
select
link
2025-11-05 (ET)
2025-11-05
17:26:36
Sturm Ruger Announces Q3 Earnings Per Share of 10 Cents, Falling Short of Two Estimates at 35 Cents
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News

moomoo
9.0
03-10moomoo
PinnedBERETTA HOLDING: "DISAPPOINTED" BY STURM RUGER BOARD'S DECISION TO VIOLATE CONFIDENTIALITY AGREEMENT INSTEAD OF MAINTAINING PRIVATE TALKS
  • Brett Holding's Statement: Brett Holding expressed disappointment regarding the decision made by the Sturm Ruger board.

  • Confidentiality Breach: The board chose to breach a confidentiality agreement instead of continuing private discussions.

Newsfilter
8.5
03-10Newsfilter
PinnedBeretta Holding Proposes Strategic Investment in Ruger
  • Investment Proposal: Beretta Holding, holding a 9.95% stake, proposes a strategic minority investment in Ruger aimed at improving performance through market terms, despite the Ruger board's resistance, indicating a disregard for shareholder interests.
  • Deteriorating Financial Performance: Ruger's operating income has declined by nearly $65 million over the past two years, from $52 million in 2023 to a $12 million operating loss in 2025, highlighting the urgent need for operational improvements to reverse this downward trend.
  • Board Structure Issues: Despite the recent appointment of three new members, long-tenured directors continue to hold key leadership positions, resulting in no substantial change in the board's power dynamics and further weakening accountability to shareholders.
  • Compliance Controversy: Beretta Holding expresses disappointment over Ruger's breach of confidentiality agreements, viewing this as an attempt to discredit its proposals, while consistently seeking constructive solutions to avoid costly contested elections.
moomoo
7.5
03-10moomoo
BERETTA HOLDING: WILLING TO CONSIDER A NEGOTIATED SOLUTION WITH STURM RUGER
  • Company Overview: Beretta Holding is currently open to negotiating an outcome with Sturm Ruger, indicating a willingness to engage in discussions.

  • Potential Collaboration: The negotiations suggest a possibility of collaboration or partnership between Beretta Holding and Sturm Ruger, which could impact their market strategies.

seekingalpha
9.0
03-09seekingalpha
Sturm, Ruger and Beretta Engage in Proxy Fight
  • Proxy Battle Intensifies: Beretta, now holding a 9.95% stake in Sturm, Ruger, has nominated four independent directors to oversee the company, citing years of weak performance and poor capital allocation, indicating a strong push for governance change.
  • Tense Competitive Relationship: Sturm, Ruger accuses Beretta of seeking “disproportionate representation” that could raise antitrust and national security concerns, especially given Beretta's demands for up to 25% ownership and special voting rights, highlighting the escalating tension between the two competitors.
  • Defensive Measures Implemented: In response, Sturm, Ruger adopted a limited-duration shareholder rights plan last year to prevent what it calls a creeping foreign takeover, while refreshing its board with several new independent directors to maintain independence and compliance.
  • Unsuccessful Proposals: Sturm, Ruger claims to have made multiple good-faith proposals to Beretta to avoid a costly proxy contest, but Beretta's extreme demands and threats to “go to war” if unmet illustrate the complexities and challenges in their negotiations.
Newsfilter
8.5
03-09Newsfilter
Beretta Seeks to Acquire Ruger Stock at 15% Discount
  • Acquisition Intent: Beretta aims to acquire approximately 7.7% of Ruger's shares at a 15% discount while demanding disproportionate board representation, potentially granting it veto power over critical company decisions, thereby threatening Ruger's governance structure.
  • Board Interaction: Ruger's board has engaged with Beretta multiple times in an attempt to resolve differences constructively, but after failing to meet Beretta's demands, Beretta threatened to launch a 'war' and nominated four directors, indicating a strong desire for control over Ruger.
  • Shareholder Protection: Ruger's board has implemented measures to protect all shareholders' interests, including adopting a short-term stockholder rights plan in October 2025 to prevent Beretta's creeping takeover, ensuring the independence and transparency of corporate governance.
  • Governance Refresh: On February 23, 2026, Ruger announced the appointment of three new directors, indicating that the board refreshment process began prior to Beretta's investment, underscoring the company's commitment to governance and shareholder interests.
Newsfilter
6.5
03-05Newsfilter
Beretta Holding Questions Ruger's Management Performance Amid Earnings Decline
  • Performance Warning: Ruger's revenue growth of only 3.6% in Q4 2025 and less than 2% for the full year, coupled with an 18.7% decline in gross profit, indicates a failure in effective strategy execution by management, resulting in diminished shareholder value.
  • Innovation Doubts: Despite new products representing over 30% of sales, Ruger's average selling price fell from $377 in 2024 to $364 in 2025, suggesting that its product strategy has failed to enhance pricing power, further compressing margins.
  • Financial Health Concerns: Adjusted EPS missed consensus, and on a GAAP basis, the company reported a loss for the year, with operating income deteriorating by nearly $65 million over two years, highlighting inefficiencies in capital allocation strategies.
  • Governance Reform Needed: Beretta Holding has nominated four independent director candidates, emphasizing the urgent need for change in the boardroom to restore accountability to shareholders and drive the company towards sustainable long-term value creation.
Wall Street analysts forecast RGR stock price to rise
1 Analyst Rating
Wall Street analysts forecast RGR stock price to rise
1 Buy
0 Hold
0 Sell
Moderate Buy
Current: 0.000
sliders
Low
41.00
Averages
41.00
High
41.00
Current: 0.000
sliders
Low
41.00
Averages
41.00
High
41.00
Lake Street
Buy
maintain
$41 -> $43
AI Analysis
2026-03-03
Reason
Lake Street
Price Target
$41 -> $43
AI Analysis
2026-03-03
maintain
Buy
Reason
Lake Street raised the firm's price target on Sturm Ruger to $43 from $41 and keeps a Buy rating on the shares after the company reported Q4 results that the firm calls "generally better than we had expected." While the firm remains cautious on the overall consumer environment, it believes Ruger is positioned to gain share given its refreshed product roadmap and expanded capacity investments, the analyst tells investors.

Valuation Metrics

The current forward P/E ratio for Sturm Ruger & Company Inc (RGR.N) is 21.66, compared to its 5-year average forward P/E of 15.33. For a more detailed relative valuation and DCF analysis to assess Sturm Ruger & Company Inc's fair value, Click here.

Forward PE

The forward P/E ratio is a valuation metric that divides a company's current stock price by its estimated future earnings per share over the next 12 months.
StronglyUndervaluedUndervaluedFairOvervaluedStronglyOvervalueddotted line Image
5Y Average PE
15.33
Current PE
21.66
Overvalued PE
19.20
Undervalued PE
11.45

Forward EV/EBITDA

The forward EV/EBITDA ratio is a valuation metric that divides a company's enterprise value (EV) by its estimated future earnings before interest, taxes, depreciation, and amortization (EBITDA) over the next 12 months.
StronglyUndervaluedUndervaluedFairOvervaluedStronglyOvervalueddotted line Image
5Y Average EV/EBITDA
7.44
Current EV/EBITDA
8.81
Overvalued EV/EBITDA
8.92
Undervalued EV/EBITDA
5.96

Forward PS

The forward P/S ratio is a valuation metric that divides a company's current stock price by its estimated future sales (or revenue) per share over the next 12 months.
StronglyUndervaluedUndervaluedFairOvervaluedStronglyOvervalueddotted line Image
5Y Average PS
1.48
Current PS
1.00
Overvalued PS
1.96
Undervalued PS
0.99

Financials

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RGR logo
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Sturm Ruger & Company Inc
604.13M

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Frequently Asked Questions

What is Sturm Ruger & Company Inc (RGR) stock price today?

The current price of RGR is 38.96 USD — it has increased 1.14

What is Sturm Ruger & Company Inc (RGR)'s business?

Sturm, Ruger & Company, Inc. is a manufacturer of rugged firearms for the commercial sporting market. The Company's segments include firearms and castings. The firearms segment manufactures and sells rifles, pistols and revolvers principally to a number of federally-licensed, independent wholesale distributors primarily located in the United States. The Company also manufactures and sells accessories and replacement parts for its firearms. It primarily offers products in three industry product categories: rifles, pistols and revolvers. The castings segment manufactures and sells investment castings made from steel alloys and metal injection molding (MIM) parts for internal use in the firearms segment. The castings and MIM parts are sold to outside customers, either directly or through manufacturers’ representatives. With products made in United States, the Company offers consumers almost 800 variations of more than 40 product lines, across both the Ruger and Marlin brands.

What is the price predicton of RGR Stock?

Wall Street analysts forecast RGR stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for RGR is41.00 USD with a low forecast of 41.00 USD and a high forecast of 41.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.

What is Sturm Ruger & Company Inc (RGR)'s revenue for the last quarter?

Sturm Ruger & Company Inc revenue for the last quarter amounts to 151.06M USD, increased 3.63

What is Sturm Ruger & Company Inc (RGR)'s earnings per share (EPS) for the last quarter?

Sturm Ruger & Company Inc. EPS for the last quarter amounts to 0.22 USD, decreased -86.83

How many employees does Sturm Ruger & Company Inc (RGR). have?

Sturm Ruger & Company Inc (RGR) has 1780 emplpoyees as of March 11 2026.

What is Sturm Ruger & Company Inc (RGR) market cap?

Today RGR has the market capitalization of 614.17M USD.