REED News & Events

Reed's announced the appointment of Neal Cohane as Chief Operating Officer, effective January 5, 2026. Most recently, Cohane served as Chief Sales Officer at Eastroc Beverages and previously founded Rootstock Brands. "Neal's deep understanding of Reed's, combined with his extensive experience scaling beverage brands, makes him uniquely qualified to lead our operations as we enter our next phase of growth," said Cyril Wallace, Chief Executive Officer of Reed's. "We are excited to welcome Neal back to the executive team and confident that his leadership will help drive operational excellence and long-term value for our shareholders."

Reed's announced the pricing of an underwritten public offering of 2,500,000 shares of its common stock and warrants to purchase 2,500,000 shares of common stock. Each share of common stock and accompanying warrant to purchase one share of common stock are being sold together at a combined public offering price of $4.00. The warrants will have an exercise price of $4.50 per share, will be exercisable immediately and will expire five years from the issuance date. In addition, Reed's has granted the underwriters a 45-day option to purchase up to an additional 375,000 shares of common stock and/or 375,000 warrants at their respective public offering prices, less underwriting discounts and commissions. All of the Securities are being sold by Reed's. The gross proceeds from the offering are expected to be approximately $10M, before deducting underwriting discounts and commissions and other offering expenses, excluding any exercise of the underwriters' option to purchase additional Securities and any exercise of the warrants to be issued in the offering. The offering is expected to close on or about December 8, subject to customary closing conditions. Reed's also announced that, in connection with the offering, its common stock has been approved for listing and will begin trading on the NYSE American stock exchange on December 5. Upon effectiveness of the listing on the NYSE American, trading of the common stock on the OTC Markets' OTCQX Best Market will terminate. A.G.P./Alliance Global Partners is acting as the sole book-running manager, and Roberts & Ryan is acting as a co-manager for the offering.