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Access earnings results, analyst expectations, report, slides, earnings call, and transcript.
The earnings call reveals a positive outlook with several growth catalysts. The expansion with Mattress Firm and new product launches are expected to boost revenue. Despite some Q2 challenges, the management anticipates improved gross margins and EBITDA. The Q&A section highlights optimism for the second half, with resolved fulfillment issues and growing demand. Although some guidance was vague, the overall sentiment is positive, with strategic initiatives likely to drive stock price upward in the short term.
Revenue Second quarter revenue reached $105 million, representing a 12.6% decrease from the prior year. The decline was attributed to weaker e-commerce results, the impact of last year's wholesale door exit, and timing of Rejuvenate 2.0 shipments. However, there was a slight sequential increase compared to the previous quarter.
Adjusted EBITDA Adjusted EBITDA increased by $1.8 million and 120 basis points year-over-year. This improvement was driven by disciplined cost management and restructuring initiatives.
Gross Margin Gross margin for the second quarter was 36%, a decline of 480 basis points compared to the prior year. The decrease was due to incremental tariffs, ramp-up costs for the Mattress Firm rollout, and the Rejuvenate 2.0 launch. Excluding these impacts, margin expansion was observed due to a favorable product mix shift and $2.4 million in direct material cost savings.
Operating Expenses Operating expenses were $51.9 million, down 18.2% year-over-year. Adjusted operating expenses were $47.8 million, down 25% year-over-year, driven by reduced advertising spend and restructuring initiatives.
Net Loss Adjusted net loss for the second quarter was $11.7 million, an improvement from a net loss of $13.8 million in the prior year. This was attributed to disciplined cost management.
Cash and Cash Equivalents Cash and cash equivalents at the end of June 2025 were $34.2 million, compared to $29 million at the end of December 2024. This increase was due to cash generation in the second half of the year.
Net Inventories Net inventories on June 30, 2025, were $60.9 million, down 12.6% compared to June 30, 2024, but up 7.1% compared to December 31, 2024. The changes were related to inventory management and preparation for product launches.
Rejuvenate 2.0: Demand surpassed expectations, outpacing supply, particularly in showrooms. Sold over 1,300 units at an average price of $6,000 through direct channels, with 80% of sales from showrooms.
Grid Cloud Pillow: Launched at $149, designed to bring grid technology benefits to a broader audience. Available online and in over 1,200 Walmart stores.
Mattress Firm Expansion: Significant rollout nearing completion, doubling slot count to 12,000. Exclusive luxury mattress collection to launch early next year.
Costco Partnership: Expanded to 450 clubs for year-end furniture show, more than double last year's locations.
Gross Margin: Declined to 36% due to tariffs and ramp-up costs but expected to rebound above 40% by year-end with mitigation plans and manufacturing efficiencies.
Cost Management: Operating expenses reduced by 18.2% year-over-year, driven by lower advertising spend and restructuring initiatives.
Path to Premium Sleep Strategy: Focused on pioneering new technologies, promoting product differentiation, and prioritizing gross margin expansion.
Strategic Alternatives Review: Engaged with multiple parties for potential merger, sale, or other transactions to maximize shareholder value.
Revenue Decline: The company experienced a 12.6% year-over-year revenue decline in Q2 2025, driven by weaker e-commerce performance, timing of Rejuvenate 2.0 shipments, and reduced wholesale door count from 2024.
Gross Margin Pressure: Gross margin dropped to 35.9% from over 40% in previous quarters due to incremental tariffs, ramp-up costs for Rejuvenate 2.0 and Mattress Firm expansion, and manufacturing inefficiencies.
E-commerce Weakness: E-commerce revenue declined by 11.5% in Q2 2025, reflecting challenges in online consumer engagement and conversion.
Tariff-Related Costs: Incremental tariffs created significant pressure on gross margins, with mitigation efforts still ongoing.
Wholesale Channel Challenges: Wholesale revenue declined by 13.4% year-over-year due to reduced door counts from 2024, though some recovery is expected in the coming quarters.
Liquidity Risks: Although the company ended Q2 2025 with $34.2 million in cash, ongoing losses and tariff-related costs could strain liquidity if revenue growth does not materialize as expected.
Operational Ramp-Up Costs: Costs associated with scaling production for Rejuvenate 2.0 and Mattress Firm expansion preceded revenue generation, impacting profitability.
Consumer Environment: The company cited a cautious consumer environment, which could impact demand for premium-priced products.
Revenue Projections: The company reaffirms its full-year revenue guidance of $465 million to $485 million for fiscal 2025, with sequential growth expected in the second half of the year.
Adjusted EBITDA: Adjusted EBITDA is projected to range between breakeven and positive $10 million for fiscal 2025, with a return to positive EBITDA anticipated in the back half of the year.
Gross Margin: The company expects to exit 2025 with a gross margin rate above 40%, recovering from a temporary setback of 36% in Q2 due to tariff-related costs and ramp-up expenses.
Product Launch Impact: The Rejuvenate 2.0 mattress collection and Mattress Firm expansion are expected to drive significant revenue growth in the second half of 2025.
Wholesale Expansion: Purple products will be available in Mattress Firm's full store network by mid-August 2025, with an exclusive luxury mattress collection scheduled for early 2026.
Cost Mitigation: Efforts to mitigate tariff impacts and improve manufacturing efficiencies are expected to support gross margin recovery and profitability.
E-commerce and Marketing Strategy: Website enhancements and a new brand campaign ('less pain, better sleep') are expected to drive higher conversion rates and renew e-commerce momentum over time.
Partnerships and Distribution: The company is expanding its partnership with Costco, participating in 450 clubs for a year-end furniture show, and expects additional partnerships to materialize in the coming weeks.
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The earnings call reveals positive financial improvements, such as a 6.5% increase in showroom revenue and a 7.9% rise in wholesale revenue, driven by strategic partnerships and product launches. Despite a decline in e-commerce revenue, sequential improvement is noted. Adjusted net loss and EBITDA improvements indicate effective cost management. The Q&A section highlights management's confidence in growth initiatives and margin stability, despite some market softness. The reaffirmed revenue guidance and strategic partnerships, including Costco, support a positive outlook, suggesting a stock price increase of 2% to 8% over the next two weeks.
The earnings call reveals a positive outlook with several growth catalysts. The expansion with Mattress Firm and new product launches are expected to boost revenue. Despite some Q2 challenges, the management anticipates improved gross margins and EBITDA. The Q&A section highlights optimism for the second half, with resolved fulfillment issues and growing demand. Although some guidance was vague, the overall sentiment is positive, with strategic initiatives likely to drive stock price upward in the short term.
The earnings call presents a mixed picture: while there is improvement in gross margins and cost savings, revenue is down, and there are concerns about consumer sentiment. The Q&A reveals cautious optimism but also highlights uncertainties, such as the impact of new partnerships and consumer trends. The reaffirmed guidance and incremental borrowing suggest confidence, but the lack of clear guidance on margins and timing tempers expectations. Considering these factors, the stock price is likely to remain stable in the short term, resulting in a neutral prediction.
The earnings call presents mixed signals. Positive elements include achieving adjusted EBITDA profitability, improved gross margins, and a new partnership with Mattress Firm expected to drive significant revenue. However, concerns include weak current revenue, increased borrowing, and economic uncertainties, particularly consumer psyche and tariffs. The Q&A reveals management's cautious outlook for Q2 and lack of clarity on the partnership's impact. While there are positive long-term prospects, short-term uncertainties and revenue decline balance the sentiment to neutral.
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