PINS News & Events

The Estee Lauder Companies (EL) and Jo Malone London announced the launch of Scent Scanner, a first-of-its-kind experience available exclusively on Pinterest (PINS) and rolling out in the US and France. The experience translates the visual preferences people have expressed across their Pinterest boards into personalized Jo Malone London fragrance recommendations. Building on the success of Jo Malone London's AI Scent Advisor, introduced in 2025, Scent Scanner offers a new way for consumers to find their personalized scent, shifting the starting point from words to images. While the AI Scent Advisor invited consumers to describe the scent they were seeking, Scent Scanner reads visual inspiration - imagery, color palettes, textures, destinations, rituals and aesthetics - to suggest fragrances suited to each individual.

Pinterest said: "As AI changes how people search, browse, and make decisions, the industry is moving beyond the traditional search-and-click model toward a more conversational and generative web. In this new environment, brands are competing not just for attention, but for recommendation, relevance and action. Ahead of Cannes Lions, we are introducing new AI-powered tools built for this shift, including Business Assistant, Pinterest Model Context Protocol and new Pinterest Performance+ creative capabilities. We're also rolling out Ask Pinterest, a limited access app that will allow us to experiment with the next generation of AI-powered shopping experiences and learn quickly from our users."