Albertsons Media Collective Launches New Brand Promotion Channel
Albertsons Media Collective, the retail media arm for Albertsons Companies (ACI), opened a new lane for brands inside its retail media network. Through Albertsons Media Collective, brands can now bring a "creative idea to the table and tap combined insights of shopper needs and key missions pairing a brand's own retail performance insights at Albertsons Cos. with the retailer's expertise in shopper and category buying patterns to inform the campaign creative," the company said. Procter & Gamble (PG) is the strategic co-development partner for the work under this model.
