PEP.O News & Events

In an interview on CNBC's Mad Money, John Fieldly said Celsius (CELH) is leveraging its partnership with Pepsi (PEP) for first in class distribution. "We went from singular brand to a portfolio of mega-brands," he added. "We will be fully reset by end of the summer." The biggest opportunity is the convenience channel, he noted. According to Fieldly, over 30% of Celsius' consumers are having energy drinks in social situations.

Target (TGT) will require every cereal it sells to be made without certified synthetic colors by the end of May, Kelly Tyko of Axios reports. The shift puts Target among the first national retailers to remove the additives across an entire grocery category, Tyko writes. Major food companies including General Mills (GIS) and Kraft Heinz (KHC) have pledged to remove artificial colors from U.S. products by 2027, while the Trump administration has warned it may pursue regulations if companies fail to follow through. Other publicly traded food companies include PepsiCo (PEP), Campbell's (CPB), Conagra (CAG), and Coca-Cola (KO).